R&D Media Buyer

About this role

Our client, Jugabet, is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market. Perfect for those who aim to: Research, test, and launch campaigns on Google UAC, Apple Search Ads (ASA), Telegram Ads, X (Twitter) Ads, and other paid acquisition channels; Own App Store Optimization (ASO): keyword research, metadata, creative testing (icons, screenshots, preview videos) to improve organic visibility and conversion rate; Continuously identify, evaluate, and pilot new traffic sources and acquisition channels relevant to iGaming; Design and run structured tests (creatives, bidding strategies, targeting signals, product pages) to validate new channels before scaling; Analyze test results, build hypotheses, and document learnings to inform future acquisition strategy; Manage creative asset feeds and audience/conversion signals to optimize automated bidding (UAC, ASA); Collaborate with creative, ASO, and analytics teams to align testing roadmaps and share insights across channels; Monitor competitor ASO strategies, store trends, and algorithm updates (Google Play, App Store) to spot new opportunities; Track and report on channel performance using CPA, ROMI, IPM, conversion rate, and other relevant metrics.

Experience you’ll need to bring: Proven experience 2+ years in mobile user acquisition, with hands-on work in Google UAC and/or Apple Search Ads; Practical experience with ASO — keyword optimization, A/B testing store listings, and working with tools like AppTweak, ASOMobile, or Sensor Tower; Experience testing or launching campaigns on Telegram Ads, X Ads, or similar emerging/alternative channels is a strong plus; Solid understanding of mobile marketing metrics (CPA, CPI, ROMI, retention/LTV basics); Experience with MMP/tracking tools (AppsFlyer, Adjust, or similar) and analyzing cohort data; Comfortable working with limited historical data and building test plans from scratch; Experience in iGaming or another regulated/high-competition vertical is a must.

It's a perfect match if you have those personal features: Analytical mindset with strong attention to detail; Curiosity and a proactive approach to testing new ideas and channels; Result-oriented with focus on measurable outcomes; Ability to balance creativity with data-driven decision-making; Strong ownership and accountability for campaign performance; Adaptability in a fast-changing environment (platforms, trends, algorithms); Good communication skills and ability to work cross-functionally.