Public Affairs Specialist (Social Media)

About this role

To qualify for a Public Affairs Specialist (Social Media), your resume and supporting documentation must support: A. Specialized Experience: One year of specialized experience that equipped you with the particular competencies to successfully perform the duties of the position and is directly in or related to this position. To qualify at the GS-13 level, applicants must possess one year of specialized experience equivalent to the GS-12 level or equivalent under other pay systems in the Federal service, military or private sector.

Applicants must meet eligibility requirements including time-in-grade (General Schedule (GS) positions only), time-after-competitive appointment, minimum qualifications, and any other regulatory requirements by the cut-off/closing date of the announcement. Creditable specialized experience includes: Developing and executing internal and external communication plans and digital media campaigns across multiple platforms to increase audience awareness, understanding, and engagement with organizational issues, policies, and initiatives.

Managing organizational social media channels, including developing editorial calendars and researching, writing, editing, and publishing written and multimedia content that communicates complex information in accessible and transparent ways. Analyzing social media metrics, audience consumption patterns, mobile trends, and public sentiment to evaluate campaign effectiveness and recommend strategies that strengthen engagement with core audiences and enhance public discourse.

Evaluating and applying existing and emerging communication tools and technologies to advance public affairs objectives, including distinguishing sustainable outreach opportunities from short-lived trends and addressing barriers to implementation. Coordinating with senior officials, public affairs personnel, and organizational stakeholders to develop consistent messaging, reconcile competing communication requirements, and integrate social media campaigns into comprehensive communication programs.

Source listing: usajobs