PUBLIC AFFAIRS SPECIALIST

About this role

Your resume must demonstrate at least one year of specialized experience at or equivalent to the GS-12 grade level or pay band in the Federal service or equivalent experience in the private or public sector. Specialized experience must demonstrate the following: 1) Directing comprehensive public affairs and strategic communications programs that engage students, faculty, staff, alumni, media, and the general public, increasing stakeholder engagement and positive brand visibility; 2) Creating a wide array of public information products, including press releases, feature articles, web content, social media campaigns, and critical executive communications, speeches, and talking points for senior leadership to ensure consistent institutional messaging; 3) Spearheading targeted, data-driven marketing campaigns designed to drive enrollment and engagement among specific target populations, including military personnel and veterans, increasing program inquiries and direct applications; 4) Advising senior academic leadership and executive officials on high-stakes public affairs, strategic communications, crisis management, and media relations, serving as the principal coordinator for all major press inquiries and public responses; and 5) Utilizing analytics to track engagement trends and adapt content to meet evolving information-access habits of a globally dispersed target audience.

Additional qualification information can be found from the following Office of Personnel Management web site: https://www.opm.gov/policy-data-oversight/classification-qualifications/general-schedule-qualification-standards/#url=List-by-Occupational-Series Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., professional, philanthropic, religious, spiritual, community, student, social).

Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment.

Source listing: usajobs