Product Marketing Manager (MyGrowth)

About this role

[https://app.ashbyhq.com/api/images/user-content/d5fc9a0c-9608-448b-b96f-2a4966f020bf/c36efdfb-00f9-485a-9598-8649207100bc/G_LINK_OWN_COVER_1.png] About us: Gismart is a value-driven mobile app developer with a strong presence in the Health & Wellness, Utilities, and Music app markets. We have achieved a significant milestone of over 1 billion downloads worldwide, taking a step toward our mission of cultivating the well-being of people worldwide.

With headquarters in London, UK, Gismart is a dynamic global company with a reach extending across Europe and far beyond. Our determined team comprises over 300 individuals who bring diversity, creativity, innovation, and relentless drive to the company. Gismart unites professionals from diverse backgrounds in entertainment, music, and tech, allowing us to play to each other’s strengths and succeed as a team. Our mission: Become a stepping stone on our customers’ journeys of self-improvement.

Our values: - Deliver what matters - Respect and support others - Initiate and own - Voiceopenly - Execute with quality If you are passionate about mobile app development and want to join a company that’s reshaping the industry, Gismart is the place for you. We provide exciting career opportunities, a supportive workplace culture, and the chance to contribute to a team that is making a tangible impact. For more information on Gismart, visit gismart.com http://gismart.com.

About project MyGrowth is a personal development app that makes continuous learning simple and engaging by offering daily micro-lessons, practical exercises, and habit-building activities that fit easily into a busy day. MyGrowth makes it easy to stay consistent, helping users acquire new skills, educate themselves, and grow their careers in just a few minutes per day. Responsibilities: - Own funnel optimization across traffic sources - Analyze CR by stage (Start → Paywall → Checkout → Purchase) - Run monetization experiments (upsell, pricing, cancel flows) - Align product experience with marketing promises - Launch and validate new funnels - Work on LTV growth initiatives - Collaborate with dev & QA on implementation - Work with localized funnels - Support email & retargeting flows from the product side - Conduct market, competitor, and audience research to generate growth hypotheses Requirements: - 1+ years of experience in Product Marketing / Growth / Monetization - Strong analytical thinking - Understanding of funnel metrics and subscription economy - Experience working with paid traffic products - Experience running A/B tests - Ability to define hypotheses and measure impact - Comfortable working with dashboards and CR analysis Would be a plus: - Experience with mobile subscription products - Experience working with funnel builders - Experience with pricing & geo experiments - Experience with LTV modeling - Experience working in EdTech Mastery of the following technologies/tools the team uses: - Any funnel builder - A/B test tool (GrowthBook) - Tableau (analytics dashboards) - Figma, Airtable, Marketing Spy Tools (Bigspy, SensorTower) - Email platforms (retarget flows — reteno) - Microsoft Clarity - Notion / Jira / Slack - AI tools (content & creative iteration) Employee Benefits: - Remote-First Culture: Our team is diverse and extensive, just like our product portfolio.