Product Marketing Manager

About this role

This is a Product Marketing Manager who thinks like a strategist and builds like an operator. You own how Nielsen products go to market, not as a process to administer, but as the line that connects what the market needs, what we build, and how we win the category. You understand the market and the customer's problem clearly enough to see what will matter before it is obvious. You carry that back to Product and shape the roadmap, so we build the thing that leads the category rather than the thing that was simplest to build.

Then you turn that roadmap into a go-to-market motion that carries our customer-centric positioning all the way to the buyer. The GTM operating model is how you do this at scale. The launch lifecycle, tiering, intake, and gates are yours to run and to sharpen. They are the instrument, not the job. The job is judgment about the market, conviction about the customer, and the standing to influence what gets built. What you'll do You will help build the PMM function from the ground up and turn our product vision into a market story customers act on.

Much of the job is translation: making complex legacy architectures clear, and helping the company move from tradition to innovation. Working across Product, Sales, and Marketing, you will be the storyteller who keeps that narrative consistent everywhere it shows up. Customer insights. Understand the customer deeply enough to represent them in a product review and to shape positioning, roadmap, and category definition.

Ops-Minded Product Marketing Manager who leverages data-driven insights to build structured launch engines and scale GTM strategy. Partner with Product on roadmap prioritization where customer and competitive dynamics matter. Positioning and messaging. Translate the brand's customer-centric positioning into sharp product-level stories, grounded in real evidence and a clear view of where the category is going. Sales enablement.

Build and maintain the assets that let a salesperson tell the story as well as you can: pitch decks, case studies, demos, battlecards, objection handling, and competitive teardowns. Competitive and market intelligence. Turn market intelligence into action across product decisions, sales strategy, marketing campaigns, and executive planning. Who you are A market strategist. You read the market clearly enough to see what will matter to buyers before it is obvious, before it shows up in a competitor's launch.