Product Marketing Manager

About this role

The Role The Product Marketing Manager will own how Hypervolt’s products are positioned, communicated, and understood in the market. You’ll establish Hypervolt’s voice as a consumer electronics company, shape messaging across the full customer journey, and develop standout content that drives education, engagement, and conversion. You’ll work closely with Product, Brand, Performance Marketing, and E-commerce teams to launch products, craft campaigns, and champion customer insight.

This role is perfect for a storyteller who understands technology and knows how to turn features into benefits, and benefits into compelling content that people want to read, watch, and share. Key Responsibilities 1. Define Product Positioning & Consumer Messaging Own and develop the external messaging for Hypervolt’s products, features, and app experience. Position Hypervolt as a premium consumer electronics brand in EV and home energy.

Build narrative frameworks, value propositions, and messaging architectures that influence all touchpoints. 2. Lead Go-to-Market (GTM) for New Products & Features Drive GTM strategy and execution for product launches. Build launch briefs, align stakeholders, define target audiences, and produce messaging toolkits. Partner with marketing teams to ensure campaigns, landing pages, and creative align to product positioning.

3. Build & Execute Product-Led Content Campaigns Develop content campaigns (video, blog, social, email, long-form, guides) that highlight product benefits, new features, and lifestyle use cases. Work with Creative to produce compelling storytelling assets that showcase product design, technology, and consumer value. Collaborate with Performance Marketing to ensure content supports acquisition, education, and conversion goals.

Own consumer education content such as: Product explainers Feature deep dives Comparison guides Buyer’s guides Tech tutorials Customer stories 4. Conduct Market, Competitor & Consumer Insight Research Analyse competitor positioning, messaging, and marketing trends. Run customer research (interviews, surveys, behavioural data) to inform positioning and product improvements. Present insights that influence product roadmap and marketing creative.