Product Marketing Lead (f/m/d)

About this role

Product Marketing Lead - Join Our Innovative Team at thinkcell Software Our Story At thinkcell, we create powerful software solutions that help professionals be more efficient and productive. Founded in 2002 and based in Berlin, our tools integrate seamlessly with Microsoft Office to help users create presentations, charts, and diagrams with ease. Our dynamic, international team values creativity, collaboration, and technical excellence.

What You Will Do We’re looking for a Product Marketing Lead to shape how we communicate thinkcell’s value to customers, prospects, and partners. As a lead of this function, you will own product positioning and messaging, lead go-to-market launches, an d equip sales and partner teams with resources that strengthen commercial conversations. Working closely with Product Management, Solution Consulting, Sales, and Marketing, you’l l turn product capabilities and customer insights into compelling narratives that support acquisition, adoption, retention, and expansion.

Key Responsibilities: Own product positioning and messaging: translate product feature briefs into clear benefits, differentiated value propositions, and narratives tailored to user segments and buying personas. Maintain a shared messaging framework that teams can apply consistently Lead go-to-market launches from a marketing standpoint : working with other functions, define target audiences, messaging, objectives, timelines, and launch plans.

Ensure communications are appropriately planned and sized to the weight of the launch, aligned, accurate, and ready on time Build scalable sales and partner enablement: equip sales teams, resellers, and partners with demo recordings, onboarding resources, customer success stories, presentations, and other reusable materials. Work with Solution Consultants to turn expertise from individual customer engagements into resources that support broader audiences Enable GTM teams (both SLG and PLG): keep materials current, accessible, and useful, with a clear process for requesting new resources and providing feedback Ensure product messaging quality across channels: work with marketing owners to ensure website copy, ads, emails, newsletters, influencer content, and event materials represent the product accurately and communicate its value persuasively Gather and apply customer and market insights: benchmark competitors’ positioning, messaging, and marketing campaigns.