Product Marketing Lead

About this role

We’re the global gifting platform for companies that care. Our platform sends gifts globally at scale, while our team guides the process with taste, thought and attention to detail. As a B Corp-certified company , we’re all about less waste , more impact. At the end of the day, it’s not how much you send, it’s how you make people feel that matters. Our customers include OpenAI, HubSpot, Revolut and Fin. Come and grow with us.

You’ll report to the VP of Growth and Marketing. You’ll work closely with Product, Sales, Customer Success and Design to turn what we ship into reasons for customers to use more of the platform. As our Product Marketing Lead, you’ll own the story of &Open’s platform — translating product capabilities into the content and assets that drive adoption across the teams who use it every day: People & HR, Sales, Customer Success, Marketing and Events.

This is a senior, hands-on role. You’ll set the product marketing strategy and produce the work yourself, acting as the connective tissue between Product, Sales and Customer Success so every feature launch and customer touchpoint gives users a clear reason to go deeper with &Open. Own product marketing strategy for the &Open platform, with a focus on driving feature adoption and expansion among existing customers. Plan and produce adoption-focused content and assets — in-app messaging, onboarding flows, product one-pagers, email nurture sequences, video walkthroughs, help centre content and release notes — that help customers discover and use more of the platform.

Partner closely with Product on the roadmap, translating new features into clear positioning, messaging and go-to-market plans. Build and manage launch plans for new features and platform updates, coordinating with Sales, Customer Success and Marketing to land them with existing customers. Develop sales and CS enablement materials — battlecards, demo scripts, case studies — that help teams sell and expand usage of the platform.

Use product usage data and customer feedback to identify adoption gaps and prioritise content and asset production accordingly. Partner with Design and Content to make sure everything you produce reflects &Open’s brand and tone. Track and report on adoption metrics tied to your campaigns and content, iterating based on what drives engagement. 5+ years of experience in product marketing, ideally at a B2B SaaS company, with a track record of driving product adoption through content and campaigns.