Product Manager, Self-Serve

About this role

About Customer.io Over 9,000 companies — from scrappy startups to global brands — use our platform to send billions of emails, push notifications, in-app messages, and SMS every day. Customer.io powers automated communication that people actually want to receive. We help teams send smarter, more relevant messages using real-time behavioral data. About the role Hi, my name is Megan Berry, Senior Director of Product Management at Customer.io , and I'm looking for a Product Manager to improve how customers experience their first weeks with us.

Our self-serve business is a growing part of how customers discover and adopt Customer.io , and this role sits at the center of that motion, working alongside our Senior PM on the self-serve pod. You'll have real ownership over a defined slice of the journey, with the data, experimentation muscle, and cross-functional partners to move it. What we value Customer empathy — you dig into what's actually slowing customers down, not just what the dashboard says.

Bias to experiment — you'd rather run a test than debate an opinion. Clear communication — you make complex tradeoffs easy for others to follow. Ownership without ego — you drive your area forward and know when to ask for help. What you'll do Own the product experience of the self-serve journey for a defined set of surfaces — from signup and onboarding through activation and upgrade. Find and resolve friction points using data, experimentation, and customer insight.

Define and track success metrics for activation, retention, and monetization. Partner with Marketing, CX, and Design to keep the experience consistent across touchpoints. Work with Engineering to scope and deliver improvements that reduce time-to-value. Run A/B tests and growth experiments to find what drives conversion and engagement. Communicate priorities and progress clearly across teams and leadership. What we're looking for 3+ years of product management experience in SaaS, ideally with self-serve or product-led growth exposure.

Experience using or developing AI-powered tooling in your product workflow A track record of improving activation or retention metrics. Strong analytical and experimentation skills — data-driven but comfortable with ambiguity. Experience collaborating across Product, Marketing, and CX. A clear communicator who simplifies complexity and drives alignment. Deep curiosity about what helps customers succeed. Comfort working autonomously in a remote, async-first environment.