Product Manager - Business Processes

About this role

Cato Networks is the converged network and security cloud for the AI era. As AI reshapes cybersecurity, enterprises face a dual challenge: unlocking AI’s potential while defending against AI-driven attacks. Cato addresses both through a unified, cloud-native platform, providing the visibility and context to prioritize risks and stop threats in real time across users, applications, data, and AI agents. Join us as we scale: take on ambitious technological challenges and shape the next generation of enterprise security at a company trusted by thousands of organizations worldwide.

THE OPPORTUNITY Cato Networks is building Product-Led Growth capabilities that complement its established enterprise, direct-sales, and partner-led business. We are looking for a hands-on Product Manager to own product-led customer journeys across Cato’s target markets, with a particular focus on SMB while also improving how larger enterprise customers discover, evaluate, activate, adopt, and expand Cato. For SMB customers, this may include highly self-service journeys from signup and onboarding through value realization, purchase, and expansion.

For larger enterprises, PLG will complement the sales-led motion by helping customers experience value sooner, adopt more effectively, identify expansion opportunities, and create stronger product-qualified demand. This is an individual-contributor role. You will own measurable customer and business outcomes, working directly with Engineering, Design, Data, Marketing, Sales, Channel, Customer Success, and Business Operations.

What You’ll Do Own and improve the end-to-end PLG journey across relevant customer segments: discover → evaluate → activate → experience value → adopt → convert → retain → expand . Define segment-specific product-led journeys for SMB and enterprise customers, balancing self-service, sales-assisted, and partner-assisted experiences. For SMB, drive simple self-service onboarding, guided configuration, sensible defaults, in-product education, packaging, upgrade paths, and purchase experiences.

For enterprise customers, identify ways to accelerate evaluation, activation, time-to-value, adoption, product-qualified demand, and expansion. Define the key activation and “aha” moments for different customer segments, and improve time-to-first-value and unassisted or assisted activation. Own product requirements related to trials, free experiences where relevant, packaging, entitlements, upgrade paths, pricing UX, purchase flows, and conversion triggers.