Product Director - B2C

About this role

Company Overview Holafly is a high-growth scale-up revolutionising how businesses and travellers connect to the internet abroad. Since 2018, we’ve empowered travellers in over 200 destinations worldwide with secure and reliable eSIM solutions. With a team of 500+ professionals across multiple countries, we are scaling globally to support travellers with seamless, unlimited data connectivity. Having sold 15+ million eSIMs and generated in excess of $500m revenue, Holafly is a company that is rapidly scaling.

We’re not just connecting people - we’re enabling freedom and peace of mind, ensuring our users stay connected from the second they land, wherever their journey takes them. The Product Director B2C, is the most important role in the Product team, you will shape and drive the strategic vision across web and apps for millions of current and future customers. Key Responsibilities Set the Product Vision: Own the end-to-end B2C product vision across Acquisition, Activation & Support, Checkout & Payments, and Recurrence, with the Exec team and Senior Leadership following and buying into the strategy and roadmap.

Deliver Business Outcomes: You will live and breathe data and insights, balancing instinct alongside objective measures to drive conversion, activation, recurrence rate, engagement and revenue growth against ambitious commercial targets. Lead by Example: Maintain hands-on ownership over a key product area to set high delivery standards while steering the broader B2C Product team. Define the Value Proposition: As the leader of Product Marketing, your team in partnership with the Marketing team will be instrumental in defining the Holafly B2C value proposition.

Nurture Product Culture: Scale and mentor a high-performing product team, deeply embedding design, data, and engineering alongside Product. Maximize Strategic Assets: Treat Holafly ’s ownership of its core network as a strategic asset and source of durable competitive advantage. Turn that advantage into clear customer outcomes, ensuring network capabilities, service quality, and roadmap decisions continue to strengthen Holafly ’s differentiation.