Product Analytics Lead

About this role

Parimatch is a global #1 Crypto Sportsbook and Casino company with over 30+ years in betting and gaming industry. We create digital experiences where sports, technology, and crypto meet, focusing on fast transactions, high limits, and premium user experience. With 4,000+ professionals and operations across 15+ countries, Parimatch is a global ecosystem driven by product innovation, advanced technology and customer experience.

We are seeking a Product Analytics Lead to own and elevate our data-driven decision-making process through behavioral analytics, hypothesis testing, and user insights. In this role, you will build robust analytics frameworks, set the standard for evaluating new feature launches and A/B tests, and work closely with Product Managers, Data Science, and Analytics teams. Beyond technical leadership, you will mentor analysts and foster a strong data-driven culture across the company.

What You'll Own Analytics that actually drives decisions — Behavioral analytics, user funnels, cohort analysis, retention, LTV — not just tracking, but translating into action — Be the person who asks "but why did that metric move?" and actually finds the answer Experimentation at scale — Design, run and evaluate A/B tests and feature rollouts — Set company-wide standards for how we launch and assess new features — your framework will be the default Team leadership with real impact — Mentor Junior and Mid-level Product Analysts — Build a proactive, data-driven mindset across the team — not just teach SQL, but teach how to think Cross-functional influence — Partner with Product, Data Science and Engineering — Translate complex statistical findings into clear business recommendations that non-technical stakeholders actually act on What We're Looking For Must-haves: — Advanced SQL-complex queries, optimization, data modeling — Solid stats foundation-hypothesis testing, confidence intervals, sample size, significance — Hands-on A/B testing experience-not just theory, but real launches — Deep product metrics knowledge-funnels, retention, cohorts, LTV, behavioral analytics — BI tools (Tableau, Looker or similar) + Python for exploratory analysis Nice to have: — 2+ years in a Product Analytics Lead role — iGaming / high-growth product background — Proven track record of growing analysts around you Why This Role Stands Out High autonomy -you won't be executing someone else's analytics agenda.