EU remote
Principal - Strategic Solutions & Business Development
About this role
Location: Madrid/Barcelona, Spain (Hybrid / Flexible) Why this role Spanish pharmaceutical marketing still runs largely on people power: more representatives, more visits, more headcount pushed at the same doctors – only more complicated. You will change that. This role puts you in front of the senior marketers who set brand strategy in Spain and asks you to rebuild how they reach physicians — using technology, data and M3’s HCP platforms instead of sheer field effort.
M3 affiliates have developed a more complex and integrated service portfolio which required and in depth market knowlegde together with a developed commercial sese It is a rare combination: consulting-grade problem solving, a national market as your canvas, and a direct line to the Managing Directors who own the P&L. The mission Advance pharmaceutical marketing in Spain from labour-intensive, headcount-driven field tactics to modern, technology- and data-led engagement — and build the commercial engine that makes that shift pay.
You will operate at the intersection of consultative client strategy, product growth and new business development. You will diagnose what pharma brand teams are really trying to solve, design the digital answer, sell it, and then help build the services that do not exist yet. Autonomy is high and the work is visible: what you win shows up directly in the revenue of M3’s Spanish businesses. What you will do Lead the shift from headcount to technology.
Own the mission of moving Spanish pharmaceutical marketing beyond labour-intensive, boots-on-the-ground field tactics towards modern marketing powered by technology and data. You will set the argument, prove it commercially with clients, and turn it into a repeatable way of working across accounts. Take the vision to senior marketers and win them over. Build genuine partnerships with brand managers, business unit heads and digital leads across pharmaceutical accounts in Spain.
Share the vision with senior marketers, then pitch new technology- and data-driven marketing strategies for their brands — bespoke, evidence-led and built around each brand’s commercial reality. Turn prescribing insight into communication plans. Develop a deep, first-hand understanding of how Spanish doctors make prescribing decisions — the moments, influences and information that actually move a choice. Translate that insight into communication plans and structured, high-impact campaigns on M3 platforms that you propose to clients yourself.