UK remote
Principal SEO / SEO Lead for iGaming
About this role
An established international digital media and affiliate business in iGaming connects users with operators for over 15 years through content, reviews and 20+ high-performing comparison websites . The company is seeking a senior SEO specialist to grow and strengthen its established brands in highly competitive search markets. Role overview The Principal SEO / SEO Lead will own organic growth across the company’s brand websites, reporting directly to the Founder.
This is a predominantly individual contributor role with substantial autonomy and responsibility for hands-on execution. The role covers SEO and content strategy, technical performance, link-building strategy and the commercial impact of organic search. AI and tooling will support efficient execution while maintaining content quality and brand standards. Responsibilities include: Help shape the overall brand strategy and own the SEO and content strategy within it.
Execute SEO initiatives and improve the content experience across the brand’s websites. Identify priority markets, keyword clusters and audiences through detailed market and keyword research. Maintain strong technical foundations, including information architecture, internal linking, metadata, page speed and crawlability. Own link-building strategy, including anchor selection, link velocity and quality, with execution support.
Analyse target SERPs and competitors, monitor rankings and report performance. Work closely with Commercial to turn ranking gains into partnership opportunities. Connect SEO improvements to first-time deposits (FTDs) and product revenue. What Success Looks Like Measurable growth in FTDs and revenue from organic search. Stronger, more stable rankings across priority GEOs and keyword clusters, including through algorithm updates.
Excellent technical health, with issues identified and resolved before they affect traffic. Close collaboration with Commercial, turning ranking gains into commercial opportunities quickly. Clear, regular reporting that connects SEO activity to business results. Requirements A senior SEO track record with measurable results in competitive, volatile search markets. Broad expertise across technical SEO, on-page optimisation, SERP analysis, content and link strategy.