Platform Marketing Lead

About this role

📋 Description Own channel strategy and execution for a defined set of platform marketing programs. Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid Build campaign briefs, content, partner toolkits, presentations, and performance recaps. Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting Analyze performance and recommend where to invest, optimize, test, or stop.

🎯 Requirements 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product Experience selecting and managing multiple marketing channels against a defined business objective. A track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable Strong analytical judgment, including the ability to make decisions when attribution or performance Hands-on experience building campaign briefs, messaging, content, presentations, or performance Strong project management across multiple concurrent workstreams.

🎁 Benefits Health coverage at no cost: We cover 100% of premiums for employees and their dependents. Spending stipends: Monthly stipends support your tech setup, and the ability to choose health and Time off to recharge: Flexible time off and generous holiday calendars help you rest when you need Own a piece of what you build: Our employee stock purchase plan (ESPP) lets you buy Affirm stock at

Source listing: empllo_remote