Performance Marketing Manager (m/f/d)

About this role

About Yepoda Clean K-Beauty Innovation. No compromises. Yepoda is a clean K-Beauty brand that actually proves it works. We make Korean skincare without any of the compromises. Everything is clinically tested, 100% vegan, and formulated above EU standards. So you get the innovation and the results that K-Beauty is known for, plus a real commitment to sustainability. And we make it genuinely fun and easy to use — skincare you actually look forward to.

Founded in 2020 by Sander Joonyoung van Bladel and Veronika Strotmann, Yepoda is a certified B Corp™ and 1% for the Planet member, based in the heart of Berlin. Our products are available through our own online shop and, since March 2025, at Sephora Europe — online and in over 650 stores. With a team of 140+ brilliant individuals from around the world, we are actively shaping Yepoda's story every day. We are hiring a Performance Marketing Manager to help scale Yepoda's global performance engine across paid channels.

In this hands-on role, you will own efficient customer acquisition (prospecting, conversion, and retargeting) and balance strategic thinking with execution. Your Tasks - Plan, execute, and continuously optimise performance marketing campaigns across Paid Search (Google Ads) and Paid Social (Meta, TikTok) to hit revenue and ROAS targets - Act as the primary owner for platform account managers (Google and Meta reps), driving beta access, strategic support, and account audits - Actively manage and reallocate monthly performance budgets dynamically across channels to capture demand efficiently - Manage product feed architecture using tools like Channable to ensure clean product data mapping across Google Shopping, Meta Catalogs, and TikTok - Monitor daily account health, leverage GA4 to analyse user journeys, and partner with internal data and tech leads to maintain robust tracking and attribution integrity - Collaborate with the creative team to brief high-converting ad formats, especially UGC and video concepts for TikTok and Meta, and scale winning assets based on creative testing frameworks Your Profile - 2 to 3 years of hands-on performance marketing experience in D2C ecommerce, beauty, lifestyle, or skincare experience is a major plus - Proven experience in Paid Search (Google Search, Shopping, PMax) alongside Paid Social (Meta Ads Manager and/or TikTok Ads Manager) - Comfortable translating raw metrics (CAC, LTV, ROAS, conversion rates) into actionable optimisation steps and strategic suggestions - A self-starter capable of taking immediate ownership of existing workflows and hitting the ground running in a fast-paced D2C environment - Nice to have: hands-on experience with feed management platforms such as Channable and web analytics tools (GA4, GTM) - Nice to have: experience with additional channels (Pinterest, Amazon, Affiliate networks) or familiarity with server-side tracking (CAPI) setups What We Offer - Dynamic Environment: The opportunity to work in a start-up environment surrounded by a passionate and dedicated team - Accelerate Your Career: Take on responsibility from day 1, with room for professional growth and advancement as the company continues to expand - Inspiring Workspace: Located in the heart of Berlin's Prenzlauer Berg, a dog-friendly office, with free drinks and snacks - Hybrid Working: We understand that sometimes you get more stuff done from home and need a change of scenery - We Value Diversity: We seek to build an inclusive workplace that welcomes people from all different backgrounds.