Performance Marketing Manager - Eastern Europe

About this role

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains.

Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers.

If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. Performance Marketing Manager The Performance Marketing Manager will play a pivotal role in executing and owning the performance marketing across the Shark and Ninja brands for Eastern Europe. This role sits at the heart of the digital marketing function, combining paid channel expertise with customer lifecycle management to drive traffic, revenue growth, retention and customer lifetime value.

The ideal candidate will be equally comfortable owning channel strategy and diving into data to deliver actionable insight. What you will do: Execute the performance marketing strategy across Shark & Ninja with a focus on driving traffic, conversion and revenue growth. Own and implement the Affiliates channel strategy, building profitable relationships with key affiliate partners and networks. Develop and manage automated customer lifecycle journeys, ensuring timely and relevant messaging at every stage.

Identify and test innovative opportunities to grow performance channels, developing a structured test and learn approach. Collaborate daily with marketing channel specialists to drive omni-channel performance across all product categories. Own key performance marketing metrics against forecast, with a focus on Revenue, ROAS, Cost%, retention rate and customer lifetime value. Report on daily, weekly and monthly performance against forecast and KPIs across both channels.