Performance Marketing Manager - App | Betty CA

About this role

About Us: Betty is an innovative entertainment company pioneering at the intersection of real money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely.

We are committed to accessibility, fairness, and inclusivity, fostering a community of like minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else. Our Values: • We are honest – we value honesty in all aspects. • Bring the Olives – we offer premium customer experience. • Think Big – we believe in always striving for more. Key Responsibilities: • Collaborate with internal and external design teams to create engaging and high performing advertising creatives.

• Drive innovative performance marketing initiatives by generating new ideas and coordinating with stakeholders to ensure successful execution. • Execute, optimize, analyze, and report on the performance of digital advertising campaigns across multiple platforms. • Identify opportunities to improve player acquisition, campaign efficiency, conversion, and revenue growth. • Develop and execute performance marketing strategies tailored to the iGaming market.

• Monitor campaign performance and use data and insights to continuously improve acquisition performance and return on investment. • Develop expertise in the North American gambling market while collaborating with a diverse, cross functional team. Requirements: • Must have hands on performance marketing experience within the iGaming or online gambling industry. • Demonstrable experience managing and optimizing paid acquisition campaigns for an online casino, sportsbook, or other real money gaming product.

• Strong understanding of iGaming acquisition, player journeys, conversion funnels, and revenue focused performance metrics. • Solid experience with AppsFlyer or another MMP, including campaign attribution and player reporting. • Strong understanding of iOS tracking, including SKAN reporting and handling non consented users. • Experience with GA4, including event setup, custom reports, and troubleshooting. • Excellent communication skills with the ability to work cross functionally with various stakeholders.