USA remote
Performance Marketing Coordinator
About this role
About Amplify Amplify helps teachers bring delight and rigor to students every day. We have become a leader in K–12 literacy, biliteracy, math, and science by building inspiring teaching and learning experiences based on research. The Amplify Classroom platform combines curriculum, assessment, and supplemental learning into one coherent high-quality instructional system. A pioneer in education since 2000, Amplify has developed deep relationships in states and districts by partnering with educators to drive implementation quality and improved outcomes.
Today, Amplify serves more than 18 million students and teachers across all 50 states and on six continents. For more information, visit Amplify.com http://amplify.com. Amplify is looking for a detail-oriented, data-driven Performance Marketing Coordinator to support our dynamic Performance Marketing team. In this role, you will plan, execute, manage, and support performance marketing initiatives that drive brand awareness, customer engagement, and lead generation.
The ideal candidate is highly organized, energetic, detail-oriented, self-motivated, and curious about the ins and outs of performance marketing and data analysis. Will excel at setting priorities, communicating effectively with key partners, and proactively bringing ideas to improve digital marketing tactics and processes in a fast-paced, collaborative environment. RESPONSIBILITIES - Create and manage digital campaign assets, including emails, landing pages, forms, marketing automation workflows, and ads, partnering with content marketers, field marketers, project managers, and designers.
Drive assets through approval, incorporate feedback, and share finalized assets with teams and external vendors. - Proficiently use the project management system to track, communicate, and manage digital campaign production timelines efficiently from start to finish. - Support the team by tracking and reporting performance to drive continuous improvement, and measure the effectiveness of digital marketing efforts using attribution and analytics tools.
- Contribute insights and data-driven recommendations for campaign optimization in team presentations and ongoing as campaigns develop. - Lead submissions for paid publisher placements and support the manager with reporting and placement reallocation. - Provide QA support for marketing deliverables. - Leverage company-approved AI tools and team AI agents to accelerate and enhance daily marketing workstreams, increase efficiency, and share learnings to support team-wide improvement.