People Generalist, EPD

About this role

Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality. We’re looking for a People Generalist to support our Engineering, Product, & Design (EPD) organization. This role is the day-to-day operational backbone for our EPD people function.

You will be partnering with managers and employees on lifecycle events, fielding questions, and running the programs that keep the team healthy and functioning, including performance review cycles and L&D initiatives. You'll work closely with our Senior Manager, People Business Partner and cross-functional People Team partners to make sure nothing falls through the cracks. About the role: Location: Remote-first (United States; BC & ON, Canada) Full-time Permanent Exempt The cash compensation for this role is tailored to align with the cost of labor in different geographic markets.

We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills. United States (all figures cited below are in USD and pertain to workers in the United States) Zone A: USD 145,500 - USD 175,000 Zone B: USD 136,500 - USD 164,000 Zone C: USD 128,000 - USD 154,000 Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada) 159,000 - 191,000 This role is also eligible to participate in Webflow's company-wide bonus program.

Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter. Application Information: Application deadline: applications accepted on an ongoing basis until position is closed and filled This posting is for a new position Reporting to the Senior Manager, People Business Partner - EPD As a People Generalist, EPD you’ll … Serve as the first line of support for EPD managers and employees - fielding day-to-day HR questions and coaching managers on in-the-moment issues, resolving independently before escalating Participate in employee lifecycle events (onboarding, transfers, resignations, offboarding) and help administer related programs such as engagement surveys; understand our leave-of-absence process well enough to guide employees to Benefits and our third-party leave administrator Support investigations and performance documentation - maintaining accuracy, consistency, and confidentiality, with the process rigor to keep operational work reliable and repeatable Run and communicate business programs end-to-end, including performance review cycles (mid-year and annual), compensation update processes, and L&D initiatives - partnering with cross-functional People Team members (Talent Acquisition, Total Rewards, L&D, People Ops) to keep them globally consistent Navigate a matrixed EPD structure - managing multiple stakeholder relationships (managers, directors, cross-functional People Team partners) simultaneously amid shifting priorities Use AI tools and automation to streamline lifecycle administration, program execution, and recurring reporting - reducing manual, repeatable work over time Partner closely with your manager to ensure context flows both ways - proactively surfacing patterns and signal from your caseload, and staying looped in on broader organizational context that shapes your work About you: Requirements: 3-5+ years of HR generalist or HR business partner-adjacent experience, ideally supporting technical or product teams Strong process discipline - you're the person who makes sure things don't drop Experience fielding a high volume of manager and employee questions with independent judgment You’ll thrive as a People Generalist, EPD if you: Default to solving before escalating - you search, you ask the tools, you form a recommendation, then you loop in your manager if you're still stuck Like variety and pace over depth in one lane - this role touches lifecycle, programs, and coaching in the same week Get genuine satisfaction from operational excellence and flawless execution Are comfortable being the “how do we get this done” person Are fluent with AI tools - you use them to self-serve answers and automate repetitive process work rather than defaulting to manual execution Look for opportunities to automate or systematize recurring tasks (reporting, tracking, communications) rather than reinventing the wheel each cycle Are comfortable operating in a highly matrixed, fast-changing organization - where priorities shift, stakeholders are numerous, and lines of ownership aren't always clean Can build effective working relationships across multiple People Team functions (Talent Acquisition, Total Rewards, L&D, People Ops) and EPD stakeholders without needing a single, static reporting structure to feel grounded See your manager as a thought partner, not just an escalation point - you bring them signal and patterns from your day-to-day work, and you actively seek out the broader context they hold so your execution stays aligned with what's happening at the leadership level Stay curious and open to growth — demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact.