UK remote
Paid Search Senior Executive (B2B)
About this role
At Wise, we’re on a mission to empower people and businesses to make smarter, more transparent financial decisions. We operate as a collective of autonomous teams, trusting and empowering everyone to take ownership and execute on the things that drive the greatest impact for our customers. The search landscape is evolving rapidly, driven by generative AI, machine learning and changing customer discovery behaviours. We’re looking for a data-driven Paid Search Senior Executive to help us acquire net-new customers for Wise Business across multiple platforms, markets and languages.
Your focus will be exclusively on B2B acquisition: helping new businesses and business owners discover Wise and sign up for a Wise Business account. You’ll bring at least 1–2 years of hands-on paid search experience and should be comfortable working with campaign data, identifying opportunities and turning insights into action. Experience in B2B or business-customer acquisition is highly preferred, alongside an understanding of how business needs, decision-making and conversion journeys can differ from those of personal customers.
Working closely with other Paid Search specialists and cross-functional partners, you’ll contribute to the growth of Wise Business while developing your skills in managing increasingly complex, global campaigns. Campaign Management and Optimisation Manage and optimise paid search campaigns focused on acquiring net-new Wise Business customers and driving efficient business account sign-ups. Work across large-scale Google Ads and Microsoft Ads accounts covering multiple markets, languages and business customer segments.
Monitor campaign performance, identify trends and recommend practical actions to increase sign-ups and improve acquisition efficiency. Use keyword, search-term and audience insights to identify high-intent business customers and improve campaign relevance. Support campaign launches and expansion into new markets, business segments and search or discovery channels. Carry out regular account maintenance, quality assurance and performance checks to ensure campaigns are accurate and operating as intended.
AI and Automation Use platform automation and AI-powered features, such as automated bidding, Performance Max and AI Max, to improve B2B campaign performance and operational efficiency. Identify opportunities to make recurring campaign-management and reporting processes more efficient through automation, templates or improved ways of working. Stay informed about developments in search marketing, generative AI and the ways business customers discover and evaluate financial services.