Middle-Senior Meta User Acquisition Manager (App)

About this role

📋 Description Develop and run Meta app campaign strategies for highly competitive dating products and target Launch, optimize, and scale App Promotion and Advantage+ app campaigns with a monthly budget of Analyze and optimize performance using CPI, CPA, CPC, CPM, ROAS, and ROI, keeping payback targets Expand into new GEOs beyond the U.S. and build a working acquisition setup for each new market. Research competitors, generate insights, and present findings to stakeholders for data-driven Work with designers, developers, and other specialists to bring your ideas for ads and landing 🎯 Requirements Strong understanding of Meta algorithms.

At least 1 year of experience with Meta Ads in the app business. Managed $100k+ monthly budgets in highly competitive verticals. Can analyze key metrics like CPI, CPA, CPC, CPM, ROAS, and ROI, and make decisions based on cohorts. Confident with spreadsheets and BI tools. Good technical skills in Meta SDK and App Events, Pixel, and Conversions API. 🎁 Benefits Choose where you work best: modern office or remote with equipment and home workspace budget.

Medical insurance in Ukraine or healthcare compensation abroad. Unlimited paid sick leave and 31 paid vacation days. Benefits Cafeteria budget. Additional on-site health and wellness benefits for office-based teammates. Competitive compensation and regular salary reviews.

Source listing: empllo_remote