USA remote
Marketing Specialist
About this role
About Xplor Field Services Xplor Field Services helps contractors and service businesses grow through industry-leading software solutions, including FieldEdge and Service Autopilot. Our products support trade and field service professionals by helping them streamline operations, improve customer experiences, and grow their businesses. Position Overview The Marketing Associate is a hands-on marketing generalist who will support the Marketing Director and the broader Marketing team in executing demand generation programs across the Xplor Field Services portfolio.
This individual will coordinate campaigns across paid, email, web, social, content, partner, event, and customer channels, ensuring that programs are delivered accurately, on time, and with clear performance tracking. The Marketing Associate will work closely with Product and Product Marketing to translate product innovation into clear, relevant communications for current and prospective customers. The ideal candidate is organized, curious, data-minded, comfortable managing multiple initiatives, and eager to build broad experience in SaaS marketing.
Key Responsibilities Campaign Management & Demand Generation Support the planning, build, launch, and optimization of integrated demand generation campaigns across all channels. Manage campaign calendars, briefs, timelines, dependencies, approvals, and deliverables from kickoff through performance review. Coordinate campaign execution across email, paid media, organic social, web, content, webinars, events, partners, and customer marketing.
Ensure campaigns are aligned to target audiences, funnel stages, product priorities, and revenue goals. Monitor campaign pacing and results, identify issues, and recommend practical optimizations. Maintain consistent campaign documentation, naming conventions, tracking links, and reporting inputs. Product Innovation & Go-to-Market Support Partner closely with Product and Product Marketing to understand roadmap priorities, product launches, enhancements, and customer value.
Help develop and execute go-to-market plans that keep current and prospective customers informed of the latest product innovations. Coordinate launch communications across email, web, social, sales enablement, webinars, release content, and customer channels. Translate product information into clear campaign briefs and audience-appropriate messaging in partnership with subject-matter experts. Gather feedback from campaign performance, Sales, Customer Success, and customers to improve future product communications.