Marketing Science Lead, Patient Engagement (Remote | Telehealth)

About this role

Job Title: Marketing Science Lead, Patient Engagement (Remote | Telehealth) Location: Remote - United States Employment Type: FT W2 Salary: $110,000 - $120,000 CareTalk Health CareTalk Health is a fully remote, nationwide virtual medical practice. We partner with Medicare Advantage plans to deliver Annual Wellness Visits and close care gaps, reaching members wherever they are. We believe virtual care isn't a compromise — it's care delivered the way patients actually want it.

Our job is to make that experience simple, reliable, and human. A significant portion of scheduled patients do not show for their appointments. We are building a dedicated team to determine why, to test outreach and engagement techniques intended to change it, and to measure what works. The objective of this team is to improve patient show rates. About the Role The Marketing Science Lead is responsible for designing and analyzing the experiments that determine which outreach and engagement techniques improve patient show rates.

This role sets the testing agenda, ensures each test is properly designed and adequately powered, analyzes results, and translates findings into recommendations the organization can act on. This is a hands-on individual contributor role that provides technical direction to a Marketing Operations Specialist and a Patient Engagement Analyst. What You’ll Do Key Responsibilities • Develop and maintain the testing roadmap, determining which outreach and engagement techniques are evaluated and in what order.

• Design controlled experiments, including hypothesis definition, randomization approach, control group construction, sample sizing, and success criteria. • Conduct power analysis and establish minimum detectable effects prior to each test launch. • Analyze test results and determine whether observed differences are statistically valid, accounting for sequential analysis and multiple comparisons. • Analyze historical appointment, outreach, and attendance data to identify the drivers of missed visits and quantify the addressable opportunity.

• Apply observational causal inference methods where controlled testing is not feasible, and clearly communicate the limitations of those methods. • Develop segmentation and targeting approaches to determine which outreach methods are most effective for which patient populations. • Translate findings into clear recommendations and implementation specifications for the operations team. • Establish and maintain documentation of all tests, including design, results, and resulting decisions.