Marketing Operations Manager, AMER Events

About this role

📋 Description Own end-to-end marketing operations for in-person and online events, from campaign intake through Partner with Field Marketing, Demand Generation, Marketing Technology, and Sales to define Manage audience strategy and campaign execution, including segmentation, registration, email Monitor registration and attendance, address risks and dependencies, and identify opportunities to Manage the accurate capture, validation, enrichment, and reconciliation of attendee and Oversee lead scoring, classification, routing, nurture, sales notifications, and handoff within 🎯 Requirements 5+ years of experience in marketing operations, demand generation operations, event operations, or 3+ years of proven expertise in Marketo, with a strong track record of developing scalable programs Proven track record of optimizing campaign and execution workflows within event and webinar Experience with audience segmentation, campaign workflows, lead management, and sales follow-up Strong program-management skills, with the ability to manage timelines, dependencies, risks, and Strong analytical and problem-solving skills, including experience using campaign data to identify

Source listing: empllo_remote