Marketing Manager (Swedish Speaker)

About this role

We are Kaizen Gaming Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 20 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment. We are a diverse team of more than 2.700 Kaizeners, from 40+ nationalities spreading across 3 continents. Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices.

Here, there’ll be no average day for you. Ready to Press Play on Potential? Let's start with the role We are looking for a Marketing Manager to lead the marketing strategy and execution for the Swedish market, while being based in our Malta office. Reporting to the Country Manager, you will be responsible for driving sustainable growth, strengthening the Betano brand, and delivering best-in-class marketing initiatives across all customer touchpoints.

Working closely with central Marketing, Commercial, Product, CRM, Performance Marketing, Content and Creative teams, you will develop and execute market strategies that deliver commercial results while ensuring full compliance with the Swedish regulatory framework. As a Marketing Manager, you will: Own the marketing strategy for Sweden, aligning local priorities with overall business objectives and commercial targets; Define and monitor key marketing KPIs, including customer acquisition, registrations, first-time depositors, conversion rates, CPA, retention, customer value and brand awareness; Develop and execute integrated marketing plans across brand, media, performance marketing, CRM, affiliates, sponsorships and partnerships; Manage the local marketing budget, ensuring efficient investment allocation and maximum return on investment; Lead the planning and localisation of campaigns, ensuring all creative assets resonate with Swedish audiences and reflect local market dynamics; Collaborate with HQ teams to optimise product positioning, customer experience and promotional strategies for the Swedish market; Manage relationships with local agencies, media partners, rights holders and external stakeholders to deliver impactful campaigns; Continuously monitor campaign performance, analyse customer and market insights, and identify opportunities to optimise growth; Monitor competitor activity, industry trends and regulatory developments to proactively adapt marketing initiatives; Prepare business reviews, performance reports and strategic recommendations for senior management; Ensure all marketing activities fully comply with Swedish advertising regulations, responsible gaming requirements and internal compliance standards; Act as the local marketing expert for Sweden, building strong collaboration across international teams and representing the market internally.