Marketing Manager I

About this role

Develop and execute integrated marketing strategies that drive awareness, demand, and commercial growth for SGS’s testing services. Build targeted B2B campaigns for major brands, manufacturers, retailers, and indie brands. Partner with Business Line leaders, lab operations, sales, and global marketing to ensure alignment, consistency, and timely execution Create multi channel marketing plans leveraging digital, social, events, email, paid media, and industry partnerships Write, edit, and produce high quality marketing content including capability sheets, case studies, landing pages, social content, email campaigns, recruitment ads, and promotional materials.

Develop compelling B2B messaging that translates technical testing capabilities into clear value propositions for brand and product teams. Create B2C content that attracts diverse consumer panelists and communicates the value, safety, and experience of participating in product testing. Manage and optimize digital channels (website, landing pages, social media, email platforms) to ensure content is accurate, engaging, and conversion focused.

Maintain editorial calendars and ensure a consistent cadence of marketing activity across audiences and business lines Build and execute integrated B2B campaigns that support lead generation, brand visibility, and commercial objectives. Develop B2C recruitment campaigns using paid social, local outreach, community partnerships, and targeted digital advertising. Support product launches, claims testing promotions, seasonal campaigns, and industry events.

Track campaign performance, lead generation, recruitment metrics, and digital engagement; use insights to refine strategy and improve ROI. Bachelor’s degree in Marketing, Communications, Business, or a related field. Required Also: Advanced degree or certifications in digital marketing. Preferred Proven ability to develop and execute integrated marketing strategies that support commercial growth, customer acquisition, and brand visibility across B2B and B2C audiences.

Required Demonstrated experience creating high‑quality marketing content across multiple formats: product sheets, case studies, digital campaigns, social content, sales enablement materials, trade show assets, and customer presentations. Required Hands‑on experience with digital marketing channels, including email automation, paid and organic social, SEO/SEM, landing pages, and CRM platforms. Required Strong background in cross‑functional collaboration, working closely with Sales, Operations, Laboratory/Technical teams, Regulatory, and global marketing partners to ensure message accuracy and alignment.