UK remote
Marketing Manager - 12 Months Fixed Term Contract
About this role
Please note, this role can be remote or hybird, subject to location This role is a 12 Month Fixed Term Contract As a Marketing Manager, you'll need to: Key Responsibilities Campaign Management & Demand Generation Plan, run, and optimise integrated lead and demand generation campaigns across both Government and Social Housing sectorsthat drive demand and support revenue targets for customer acquisition and expansion. Lead multi-channel campaigns across email, media, website, events, search, paid media and social.
Use data to track and optimise MQL > SQL performance. Organise and attend in-person and online events to promote key message narratives. Digital and Website Performance Own and deliver the website strategy to increase traffic, engagement and conversion (WordPress experience a bonus). Improve user journeys and ensure content supports priority initiatives across both the Government and Social Housing. Monitor and analyse website analytics using GA4 and Semrush to identify improvements and report progress.
Ensure every web asset has a clear purpose and supports the wider marketing strategy. Manage sector LinkedIn activity Report on digital marketing activity to identify areas for improvement Content and Thought Leadership Develop compelling content that positions NEC as the supplier of choice for councils and housing organisations. Produce or work with external agencies to articles, blogs, case studies, sales enablement tools, whitepapers, guides, and campaign assets.
Craft messaging for key initiatives, product propositions, and sector-wide challenges. Maintain consistent tone of voice and ensure alignment across all channels. Team Leadership and Coaching Line-manage and coach a growing team of digital, content, and campaign implementers. Provide clear direction, feedback, and development opportunities. Promote a collaborative, supportive, and high-performance culture. Stakeholder Management Work closely with Product, Sales, Leadership, and subject matter experts to shape initiatives.
Translate stakeholder requirements into actionable marketing plans, aligned to the business strategy. Communicate campaign progress and performance against KPIs to senior leadership. Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, design and digital marketing. Reporting, Insights and Automation Monitor and track activity and deliver regular reporting on KPIs.