USA remote
Marketing Manager
About this role
Get to know the GTM Team We move fast; some people say it, but we mean it! This is a hyper-growth GTM org — we are a like-minded collective of builders, doers, and high-agency individuals. We work on the leading edge with companies to solve their most critical security & compliance challenges. If you want to be part of a team that moves fast — and wins doing it — you're in the right place. The Opportunity We're looking for our first Marketing team member to own everything! – kidding… but seriously – You'll be a T-shaped marketing generalist who can both develop strategy and execute tactically on all marketing tasks, while also managing external agencies and contractors to scale our marketing efforts.
This is a high-impact, high-visibility role reporting directly to the CRO. You'll work closely with our sales team, subject matter experts, and leadership to accelerate growth. What You'll Do Positioning & Messaging Refine Workstreet's positioning against traditional GRC readiness firms Develop compelling messaging around our Vanta partnership advantage Ensure ICP alignment with our public messaging to fit within our target segments Audit and refresh all customer-facing materials (website, sales decks, proposals) GTM Enablement Create customer case studies and success stories highlighting our unique value Develop sales collateral and one-pagers for public offerings and service line information Own the execution of public events, partner and field marketing Agency & Vendor Management Source, evaluate, and manage external agencies for content creation, paid advertising, and SEO Coordinate with freelance writers, designers, and specialists to execute marketing campaigns Manage agency relationships and ensure deliverables align with our positioning and brand Build hybrid marketing model combining internal strategy with external execution Content & Demand Generation Partner with our executive team to develop content calendar Oversee content creation through external agencies and freelancers Develop event strategies to generate demand Manage paid advertising campaigns through agency partners Market Intelligence Conduct customer interviews and market research to refine ICPs Analyze buyer journey and optimize conversion touchpoints Track competitive landscape and positioning shifts Who You Are Proven B2B Marketer - 4+ years of marketing experience at early-stage B2B SaaS companies (product marketing, demand gen, or growth marketing) Outsourced agency manager - Experience managing external agencies, freelancers, and contractors Ambitious domain scholar - Driven by an insatiable appetite to unpack dense industries, dismantle complex concepts, and master highly technical subject-matter expertise within cybersecurity and GRC.