UK remote
Marketing Executive - Informed
About this role
We are looking for a Marketing Executive to turn complex product and technical information into clear, engaging campaigns that generate interest and support commercial growth. This is a hands-on role for someone who is comfortable owning the day-to-day delivery of multi-channel marketing activity. You will create content, build and launch campaigns, manage marketing automation activity and track how leads progress through the pipeline.
Working closely with the Marketing Programme Manager, Head of Marketing and wider marketing team, you will support campaigns across the Informed portfolio using email, automation, digital content, social media, paid channels, events and thought leadership. This role would suit someone who has already gained solid experience in a B2B marketing environment and is ready to take greater ownership of campaign delivery. It is not an entry-level marketing position or a strategic management role.
What you’ll be doing Develop and deliver multi-channel campaigns that support lead generation, customer engagement and commercial growth. Research, write and edit high-quality content for different stages of the customer journey. Create campaign materials including emails, landing pages, presentations, brochures, case studies, web pages and thought-leadership content. Build and launch emails, forms and landing pages through Pardot or a comparable marketing automation platform.
Develop nurture journeys that help move prospects towards becoming qualified commercial opportunities. Use customer, demographic and lead data to segment audiences and improve campaign relevance. Support digital activity across email marketing, website content, SEO, social media and online advertising. Manage campaigns through the marketing platform, ensuring leads are captured consistently and pipeline progression can be tracked.
Monitor campaign performance and provide clear reporting against agreed marketing and commercial measures. Share insights from campaign and email testing to improve copy, creative execution, segmentation and conversion. Coordinate Informed’s presence at conferences, exhibitions and other industry events. Work with internal specialists and external agencies to deliver activity on time and to a consistently high standard.