EU remote
Marketing Data Analyst / CRO
About this role
About CoVet At CoVet , we're building AI-powered tools that help veterinary professionals spend less time on paperwork and more time caring for animals. Veterinary teams are stretched thin. Long hours, administrative burden, and burnout are challenges across the industry. We're on a mission to change that. Our AI copilot helps veterinary professionals save time, improve workflows, and focus on what matters most: delivering exceptional patient care.
We're a globally distributed team united by a shared mission to support veterinary professionals through thoughtful technology. We move quickly, collaborate openly, and believe great ideas can come from anyone. If you're excited by the opportunity to shape the future of veterinary medicine while working alongside an ambitious and supportive team, we'd love to meet you. What you'll do We are hiring a Marketing Data Analyst / CRO to own marketing analytics, reporting and conversion rate optimisation at CoVet .
You will report to the Product Marketing Manager and work closely with the performance marketing, lifecycle and product teams. This is a hands-on role for an analyst who enjoys both the data and the decisions it drives. You will build reliable reporting, find where the funnel leaks, and run the tests that improve conversion from first visit to first record to paying subscription. You will: own marketing reporting and dashboards, so teams can see funnel performance by market, channel and source analyse the full funnel from visit to sign-up, activation, subscription and retention, and find where conversion is lost design, run and read A/B and multivariate tests on landing pages, sign-up flows, onboarding and email improve attribution and measurement across paid channels, the website and the CRM build and maintain cost, conversion and cohort analyses by market, replacing estimates with measured figures turn findings into clear, prioritized recommendations for marketing, product and leadership keep data definitions consistent, documented and trusted across teams Cross-functional collaboration This role will work closely with: Product Marketing: to improve activation and onboarding, and to prioritise conversion work Performance Marketing and Lifecycle: to measure channels and campaigns, and to design tests Product and Engineering: to instrument events, ship experiments and understand in-app behaviour RevOps, Sales and Enterprise: to align on lead and pipeline definitions and CRM data Leadership: to supply the numbers behind planning and board reporting What success looks like In this role, success means conversion improves at every stage of the funnel, and the business can see why.