Lifecycle Marketing Generalist, Patient Experience

About this role

1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. Headway’s mission is to fix this by building a new mental healthcare system everyone can access. We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that. But we're going further.

Over 85,000 providers across all 50 states run their practice on our software, serving over 1 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale. We aren't just a billing layer; we are becoming the platform where care actually happens. We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission.

We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better. ABOUT THIS ROLE Headway’s patient lifecycle function is a blank canvas. You will build the owned-channel relationship with every Headway patient from first contact through long-term care, using email, SMS, push, and in-app messaging to help people access and sustain mental health care.

You will build and run campaigns yourself, working cross-functionally with Product and Data to design and optimize the full patient journey. You will work directly with Engineering to instrument events and ship notification infrastructure, and with Data Science to bring model-driven personalization to lifecycle at scale. YOU WILL - Design and build triggered lifecycle journeys across email, SMS, push, and in-app — from welcome and activation through re-engagement and long-term retention.

- Own segmentation end-to-end: pull audiences, validate event data, and QA campaign logic without a data ticket for every audience build. - Design and run A/B and multivariate tests; measure incrementality through holdouts and downstream conversion, not opens and clicks. - Build from a queue of campaign ideas and backlog - Partner with Product to align lifecycle programs to product milestones and patient-facing features.