Lifecycle Automation Specialist

About this role

Lifecycle Automation Specialist (Clients) We are looking for a Lifecycle Automation Specialist (Clients) to join our Marketing department. The core role mission is to building and continuously optimizing full-cycle automated communication funnels (Email, App/Web Push, In-App) to drive LTV growth and reduce churn rate. Responsibilities Map and refine the end-to-end client lifecycle journey based on trading behavior, deposit history, risk tolerance, and platform engagement; create dynamic user segmentations based on real-time event tracking Design, build, and deploy automated trigger workflows and drip campaigns using modern CRM/Lifecycle tools; Reviewing and evaluating content from a Retention Marketing perspective within the scope of assigned campaigns Cross-functional collaboration with Data/BI/Engineering, Product, and Marketing teams to design compelling promotional offers, ensure accurate behavioral event tracking in the CRM, and implement advanced personalization logic using dynamic tags Set up structured A/B and multivariate tests for copy, send times, channel preferences, and incentives; track and report on lifecycle KPIs Ensure deliverability hygiene (IP warming, domain health, unsubscribe management) and partner with Legal and Compliance to align communications with regulations (GDPR, CAN-SPAM, local frameworks) Hands-on work with HTML/CSS templates, adapting responsive designs across diverse devices, and setting up dynamic content for specific audience segments.

Regular monitoring of retention metrics, analyzing retention trends, and researching bottlenecks in user burnout and fatigue. Competitive analysis to track competitor messaging strategies and identify best practices within our niche. Preparing and launching regular and special promotional campaigns in compliance with brand guidelines, layout standards, and legal compliance - acting as a backup specialist Requirements At least 3+ years of hands-on experience with B2C focus in designing and building event-driven automated workflows using modern CRM/ESP tools Proven experience executing multi-channel messaging strategies across Email, mobile/web Push, In-App messaging Deep understanding of how behavioral event data moves (JSON payloads, Webhooks, REST APIs, custom user attributes) Solid grasp of domain authentication protocols (SPF, DKIM, DMARC), IP warming strategies, spam filter mechanics, and inbox placement monitoring tools Proficiency in HTML/CSS for responsive email layout debugging and experience using dynamic scripting languages to personalize content based on user data Strong build retention cohorts, and analyze funnel performance using analytics platforms Proven experience in conceptualizing funnel logic and executing lifecycle campaigns across multiple stages (e.g.