Lead Campaign Manager, Pharma

About this role

Role Summary Natera's Oncology Pharma Marketing team is hiring a Lead Campaign Manager to own campaign strategy and execution end to end. This is a senior individual-contributor role, not a coordination or support function: you will set the strategy, direct execution across channels and partners, read performance data critically, and drive the tweaks and next moves that make campaigns better. You will report to the Director of Corporate Marketing, and work in close, high-trust partnership with the ONC Marketing VP and cross-functional leaders across creative, agency, and marketing operations.

The right person is able to work autonomously — someone who can build a campaign strategy from a business objective, defend it with data, and hold a professional line with senior stakeholders, including pushing back when the strategy, timeline, or resourcing calls for it. Key Responsibilities Campaign Strategy & Execution • Own ONC Pharma campaign strategy end to end — from translating business and brand objectives into an integrated, multi-channel campaign plan through launch, in-flight optimization, and retrospective.

• Direct day-to-day execution across channels (digital, email, paid media, content, HCP/patient-facing programs, events), making prioritization calls and tradeoffs as they arise. • Set the campaign brief and creative direction in partnership with creative and brand teams, ensuring every asset ladders back to strategy. • Proactively surface risks to timeline, budget, or performance and drive them to resolution — rather than escalating and waiting.

Performance Measurement & Optimization • Define the KPIs and measurement framework for each campaign; monitor performance in flight rather than only in retrospective. • Read measurement results critically — translate what happened into specific, actionable tweaks, tests, and recommendations for what to do next. • Build a continuous test-and-learn discipline into every campaign cycle, and codify what's learned so it compounds across campaigns.

• Present performance results and strategic recommendations directly to senior stakeholders, including the ONC Marketing VP, with clear, well-substantiated rationale. Cross-Functional & Agency Leadership • Serve as the senior point of coordination across creative, agency and media partners and marketing operations. • Drive alignment among stakeholders with competing priorities by facilitating decisions — not simply routing requests or escalating every conflict.