Italian-speaking Content Producer

About this role

Hey you, Since you’ve ended up on this page, it must mean that you are interested in potentially working at Estrid! We are so honored. Let us take you through what this role and working with us could look like. The long story short: We won’t lie - this is not your average company. We are a group of dreamers and doers, on a mission to create one of the world’s greatest consumer brands. In these past years, we’ve done more than most thought possible and have established ourselves as an outlier consumer case.

But to be honest, we see this as only the beginning - and we would like you to join us in building the rest. Your purpose & impact: As an Italian Content Producer you will play a key role in driving Estrid’s growth in Italy through world-class creative execution. You’ll edit and iterate creatives, constantly testing new hooks, angles and formats to discover what truly converts for Italian customers. This isn’t a behind-the-desk role only: you’ll film content yourself, often be the one in front of the camera, and bring your own ideas every week.

Most of your time goes into making ads, but you’ll also be our go-to person for everything Italian, from the website and translations to emails and events. You will get to work with a highly skilled and ambitious creative team at the core of our growth engine, where your output directly impacts how millions of people experience the brand. Through creating, delivering, learning and improving every week, you’ll help ensure that we remain on track to building one of the world’s most impactful brands, all categories.

Some of the things you’ll do: • Produce high-performing ad creatives (video + static) for the Italian market • Film content yourself, from product shots to full ads • Step in front of the camera for talking-to-camera ads and UGC-style content in Italian • Turn briefs into assets and edit fast variations • Pitch your own ideas and concepts every week, not just execute briefs • Keep a constant eye on what’s working in Italy specifically (competitors, other categories, local creators) and turn it into ads that feel like Estrid • Figure out which winners from our other markets will work in Italy, adapt them, and know when something needs to be made from scratch for Italian customers • Repurpose winners into new formats • Dig into the data behind every ad, understand why it worked (or didn’t), and use that in the next batch • Work closely with the growth and creative teams • Own Italian translations and localisation across the website, emails and other customer touchpoints • Help out with all things Italian, from the website and CRM to events, and understand what works specifically for Italian customers • Constantly improve what converts We think that you: • Are fluent in Italian, both written and spoken, and know Italian consumers and culture from the inside • Have experience of filming and editing ads for Meta/TikTok • Are a creator at heart • Are comfortable (and ideally love being) in front of the camera • Are confident shooting content yourself, whether on a camera or a phone • Have a passion for hooks, pacing, and scroll psychology • Never run out of ideas, and are always watching other people’s ads to find the next one • Are interested in results (not just aesthetics) • Want to understand our Italian customer deeply, and read comments and reviews to know what really makes her want Estrid • Are an all-rounder who’s happy to jump in wherever Italy needs you, even when it’s not an ad • Enjoy producing a variety of content and learning from what works Environment you thrive in: The Estrid culture isn’t just a collection of inspiring quotes we pin to our walls - it’s the foundation on which everything we do is built.