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IT CRM D2C Senior Manager

frPosted 29 Aug 2026

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About this role

We are looking for an experienced and inspiring IT CRM D2C Senior Manager to lead Salomon's CRM technology ecosystem and shape the future of our consumer engagement capabilities. You will build and lead a team responsible for the delivery, evolution, and operational excellence of Salomon's Consumer Data Cloud and Consumer Engagement platforms. Acting as the primary technology partner for CRM, Loyalty, and Marketing teams, you will combine people leadership, technology strategy, and business partnership to enable more personalized, data-driven consumer experiences worldwide.

Your Main Missions Lead the IT CRM D2C Organization Build, lead, coach, and develop a high-performing team of approximately 7 professionals. Foster a culture of ownership, collaboration, continuous learning, and innovation. Support the team's growth while strengthening technical and business capabilities. Deliver & Operate CRM Platforms Lead the successful delivery and stabilization of the Braze Consumer Engagement platform.

Ensure operational excellence across CRM and Consumer Data platforms through robust governance, SLAs, monitoring, and incident management. Continuously improve platform reliability, scalability, and performance. Partner with Business Teams Act as the trusted technology partner for CRM, Loyalty, Consumer Engagement, and Marketing stakeholders. Translate business priorities into technology roadmaps and actionable delivery plans.

Collaborate closely with Product, Digital, Data, and Commercial teams to maximize business value. Strengthen Consumer Data & Personalization Build the data foundations required to enable segmentation, personalization, and consumer insights. Collaborate with Data and Marketing teams to improve measurement capabilities and campaign effectiveness. Support the evolution toward increasingly data-driven consumer engagement strategies.

Drive AI Innovation Identify and prioritize AI use cases supporting CRM and consumer engagement. Partner with AI teams to accelerate personalization, campaign optimization, predictive analytics, and consumer intelligence initiatives. Promote AI adoption within the team and embed it into everyday ways of working. Own the CRM Technology Strategy Define and execute the long-term CRM technology roadmap. Manage vendor relationships and technology partners.

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Own the IT CRM D2C budget, ensuring investment decisions support business priorities and long-term platform evolution. Nous recherchons un(e) IT CRM D2C Senior Manager pour piloter la stratégie technologique CRM de Salomon et accompagner le développement de notre relation directe avec les consommateurs. Vous prendrez la responsabilité d'une équipe dédiée aux plateformes CRM et Consumer Data. Véritable partenaire des équipes Marketing, CRM et Digital, vous contribuerez à construire les fondations technologiques permettant de proposer des expériences toujours plus personnalisées et performantes.

Vos principales missions : Manager, développer et accompagner une équipe d'une dizaine de collaborateurs. Piloter le déploiement et l'exploitation des plateformes CRM, notamment Braze. Garantir la qualité de service, la disponibilité et la performance des plateformes. Définir la feuille de route technologique CRM en lien avec les équipes métiers. Développer les capacités de segmentation, de personnalisation et d'analyse des données consommateurs.

Identifier et déployer des cas d'usage IA appliqués au CRM et à l'engagement client. Gérer les partenaires, les fournisseurs et le budget de l'activité. Assurer un rôle de partenaire stratégique auprès des équipes CRM, Marketing, Loyalty et Digital. What We're Looking For Master's degree in Computer Science, Information Systems, Engineering, or a related field. 8+ years of experience leading CRM, Customer Data Platform (CDP), Marketing Technology, or Digital Technology teams.

Proven experience managing and developing high-performing teams. Strong expertise in CRM technologies such as Braze, Salesforce Marketing Cloud, Adobe Campaign, or similar platforms. Solid understanding of first-party data ecosystems, customer identity, consent management, GDPR, and personalization strategies. Experience building technology roadmaps and managing strategic vendor partnerships. Strong business acumen with the ability to translate commercial needs into technology solutions.

Experience leading complex cross-functional digital transformation initiatives. Passion for AI and practical experience integrating AI into business processes and team workflows. Excellent communication and stakeholder management skills. Fluent English & Intermediate French required. Profil recherché Bac +5 en informatique, systèmes d'information ou domaine équivalent. Plus de 8 ans d'expérience dans les technologies CRM, CDP ou Marketing Technology.

Expérience confirmée en management et développement d'équipes. Maîtrise des plateformes CRM telles que Braze, Salesforce Marketing Cloud, Adobe Campaign ou équivalent. Bonne connaissance des environnements Consumer Data, de la gestion des identités, du consentement et du RGPD. Expérience dans la définition de roadmaps technologiques et le pilotage de partenaires. Forte orientation business et capacité à collaborer avec les équipes Marketing et Commerciales.

Expérience dans des projets de transformation digitale internationaux. Appétence forte pour les technologies IA et leur adoption au sein des équipes. Excellentes capacités de communication et d'influence. Anglais courant indispensable ; français intermédiaire. Direct management of a team of approximately 7 people. Strong collaboration with CRM, Loyalty, Marketing, Digital, AI, Data, and Commercial teams. Opportunity to shape Salomon's future consumer engagement ecosystem through cutting-edge CRM, AI, and Customer Data technologies.

Position based in Annecy, France . 🚀 Ready to build the future of consumer engagement and lead the technologies powering Salomon's direct-to-consumer strategy? Apply now and join the adventure. Un rôle stratégique au cœur de la transformation digitale de Salomon. Le management d'une équipe experte sur des technologies CRM de nouvelle génération. Une forte exposition internationale auprès des équipes Marketing, Data, Digital et IA.

L'opportunité de construire les fondations technologiques de la relation consommateur de demain. Un environnement innovant, collaboratif et tourné vers l'amélioration continue. Poste basé à Annecy . 🚀 Prêt(e) à façonner l'avenir des technologies CRM et Consumer Data chez Salomon ? Rejoignez-nous. Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson.

“The Mountain Sport Company”, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainability program.

Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all. Salomon is headquartered in Annecy, France. Amer Sports est le leader mondial des équipementiers du sport avec les marques Salomon, Arc’teryx, Peak Performance, Atomic et Wilson. Salomon SAS, « The Mountain Sport Company », est née en 1947 au cœur des Alpes et berceau de l’alpinisme moderne. Grâce à la passion du sport et un design innovant, Salomon a créé une vaste gamme de nouveaux concepts révolutionnaires en fixations, chaussures, skis et vêtements pour le ski alpin et nordique et a pu apporter des solutions innovantes dans le footwear, et les équipements pour le snowboard, la compétition, l’alpinisme, la randonnée, le trail running and bien d’autres sports.

Au travers de cette orientation vers la performance, Salomon innove et excelle sur les sports de montagne, en convertissant de nouvelles idées en produits et en repoussant les limites du possible. L’engagement, la culture et l’héritage de Salomon sont tous liés par un simple concept : chaque salarié peut faire de Salomon la marque de montagne de référence. Salomon s’engage de manière responsable pour l’outdoor au travers de son programme de développement durable.

La diversité est l'une des cinq valeurs de Salomon, c'est pourquoi nous nous engageons à créer un environnement accessible à tous. Le siège de Salomon est basé à Annecy (74), France.

Source listing: smartrecruiters_salomon

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