Influencer Manager

About this role

NovaKid is a global leader in online English education for children aged 4–12, serving 100000+ students across 50+ countries. We are now looking fo an experienced Influencer Manager. The Influencer Manager owns end-to-end execution of influencer and celebrity marketing campaigns for one or more regional markets, turning creator partnerships into new-user acquisition. The role sits at the intersection of talent relations, content strategy, budget execution, and cross-functional coordination with performance marketing (PPC) and creative teams.

Celebrity & Creator Partnerships Source and identify celebrities and creators fit for the brand and market Lead outreach and negotiate contract terms, fees, and deliverables Draw up and manage contracts, including renewals and terminations Maintain relationships with talent and their representatives (agents, managers) across markets Track partnership status from first contact through content delivery and payment Creator Briefs & Content Strategy Write creator briefs: story concepts, key messages, tone, and format requirements per market/celebrity Set and enforce editorial rules to keep content on-brand and compliant Review content drafts for quality, natural/native-sounding language, and message accuracy before publishing Adapt campaign concepts to local market nuances (language, culture, regulatory constraints) Coordinate revisions with creators and internal creative resources Campaign & Budget Management Plan campaign timelines and deliverables against acquisition targets Prioritize and sequence spend across markets during high-volume periods (e.g.

Back to School) Coordinate partnership ad activation with the PPC team to keep paid spend flowing Track budget allocation and flag risks from delays (e.g. late celebrity deliverables) Balance urgent, high-priority regions against steady-state markets Agency & Vendor Management Manage external influencer-sourcing agencies per market (e.g. regional creator agencies) Assign and monitor regional coverage across markets to ensure consistent execution Evaluate agency performance and reallocate coverage as market needs shift Administrative Operations Prepare and process contracts and invoices for celebrities, creators, and agencies Set up and track promo codes tied to campaigns Log and monitor PPC-related and other cross-functional tasks (e.g.