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EU remote

HRBP, Wishlabs & Wellture

BarcelonaPosted 28 Sept 2026

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About this role

ABOUT CODEWAY Codeway builds category-leading consumer AI apps on mobile and web, at global scale. 600M+ downloads. 60+ apps. 400+ builders across Barcelona and İstanbul. Completely bootstrapped. No board. Profitable since year two. Small teams move faster than big ones. But they need big resources to win at scale. Nobody starts from zero. The problem decides the solution, not us. We turn category wins into six focused vertical companies: Wishlabs (AI Creativity), Wellture (Wellness), Learna (Education), Sparked (Media), Cosmic Jam (Entertainment), and Catalyst Apps (Utilities & Productivity).

Each has full ownership and the depth to go further than anyone else in its space. Codeway HQ powers them all. One platform. One team that finds and grows builders. One set of guardrails. Every idea born here starts with an unfair advantage: the platform, the people, and the profits of every product before it. That's the system. Turns out you can do both. Move like an indie. Hit like a giant. POSITION Codeway's People team in Barcelona has strong operational foundations in place.

What we're building now is the strategic layer - someone who partners closely with leaders, brings fresh thinking to people's problems, and is genuinely curious about what AI means for the future of HR. You'll work alongside our HR Lead and partner directly with leaders in one of our business verticals. They're talented, ambitious, and growing fast - and they need a thought partner who can coach them, challenge their thinking, and help them become better people managers.

Someone who comfortably manages processes with a strong focus on outcomes. We're also an AI-native company, and we want that to show up in how our People function works too. If you're already thinking about what AI means for HR - not theoretically but practically - this is a good fit. This is a role based in our new Barcelona HQ, working directly with the Vertical CEO and business leaders, while staying closely connected with our Istanbul office and teams to ensure strong alignment across locations.

WHAT YOU'LL DO Partner with business leaders on people management. Run training for first-time managers, provide coaching, and be the business partner leaders come to when things get complicated. You help people think through problems - you don't just hand them answers. Hold your own in hard conversations. You can push back, challenge constructively, and advocate for the right outcome. Stakeholders here are confident and talented.

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You build credibility by being consistently right, not by being agreeable. Own the full employee lifecycle. Including sensitive processes like terminations, handled with care, consistency, and legal grounding. Lead on compensation and benefits. Benchmarking, internal equity, and helping managers make sound, consistent decisions. You're comfortable with the numbers and present with confidence in the room when conversations get difficult.

Bring AI-forward thinking into your work. Codeway is an AI-native company. You're already thinking about how technology is changing HR and you actively bring that perspective into how you work - not just in theory. Take ownership of strategic projects. From brainstorming through to delivery, you take a workstream and see it through. You're a reliable execution partner, not just a contributor. Communicate people initiatives clearly.

Comfortable presenting, facilitating workshops, and landing messages across different audiences and seniority levels. Navigate a cross-cultural environment. Codeway has a genuinely international team. You'll build trust across people with different working styles, communication norms, and expectations of good management - adapting your approach without losing your point of view. Challenge conventional HR thinking. You bring perspectives we haven't considered yet.

You question how things are done, bring ideas from outside the function, and push the team to think differently about people practice. WHAT YOU'LL BRING Startup or scale-up experience. 3+ years as an HRBP or HR generalist in a fast-moving environment. You're comfortable with ambiguity and know how to prioritise without being told. Stakeholder credibility. You can influence, challenge, and build trust with confident, talented people who are still growing as leaders.

Coaching instinct. You help people arrive at better thinking. You ask the right questions before offering answers. Compensation and benefits depth. Hands-on experience with benchmarking and the conversations that come with it. AI curiosity. You're actively exploring how new tools and approaches can make people practices smarter. It's part of how you work, not a talking point. Communication range. Clear and adaptable across different levels, cultures, and contexts - whether you're presenting to a leadership team or sitting with someone in a difficult moment.

English fluency is required. Spanish and/or Turkish are a plus given where we operate but not essential for the role. Based in Barcelona or happy to relocate. Tech environment. Experience working alongside engineering or technical teams is a strong plus. WHAT WE OFFER ◦ The chance to work with a high-caliber, passionate international team building category-defining products ◦ Full-time contract with competitive salary ◦ Private health insurance, a generous meal card ◦ Full visa & relocation support if you’re moving to Barcelona ◦ Annual learning & development budget for courses, tools, or events that support your growth ◦ Access to our wellness perks, including individual budget for sports or online consultations with a psychologist ◦ Free access to Codeway’s suite of apps across productivity, wellness, and education ◦ A top-notch office in the heart of the city

Source listing: ashby_codeway

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