Head of Product Optimizer Marketing

About this role

Into action We are looking for a commercially minded marketing leader to shape the future of our vegetable business. In this high-impact role, you will turn insight into stronger farmer value propositions, portfolio choices and innovation priorities – influencing what we develop, how we position it and how it reaches the market across crops and regions. Your focus is the Product Optimizer Grower: a commercially ambitious, technically capable and well-connected early adopter who invests in new genetics and on-farm technology to drive growth, deliver premium-quality produce and strengthen their market position.

They value early access to innovation, expert support, strong networks and a close relationship with Syngenta. This is not traditional brand marketing; it is an opportunity to connect the vegetable value chain from grower to retailer and translate market needs into decisions that create lasting value. The challenge Lead the marketing and portfolio strategy for the Product Optimizer segment across vegetable crops and regions.

Translate grower, retailer, shopper and value-chain needs into clear propositions, positioning, pricing logic and go-to-market plans. Use downstream and industry insight to influence longer-term product, crop and innovation choices. Lead, coach and develop a team of 4–6 marketing professionals, while managing the marketing budget and investment priorities. Work with technical, crop, commercial, portfolio, R&D and regional teams to turn market needs into actionable innovation briefs.

Contribute to five-year business planning and ensure aligned execution of marketing processes and strategies across markets. Your profile Significant experience in marketing, category management, portfolio management or commercial leadership within vegetables, fresh produce, seeds, food or a related value chain. A strong understanding of the vegetable industry, from growers and technical specialists to trade, retail and consumers.

Experience translating customer or shopper needs into product specifications, portfolio decisions or longer-term innovation opportunities. Commercial experience with assortment or portfolio management, pricing, promotion, quality, availability, supplier management and/or waste reduction. Experience leading teams and cross-functional projects in an international and complex environment. The credibility, strategic judgement and communication skills to influence technical experts, growers, commercial teams and senior stakeholders.