Marketers now have two jobs: marketing to humans, and marketing to machines. This role owns both. If you think in systems, live in the data, plan campaigns with the precision of a strategist and the urgency of an operator, and are ready to own the number — this one’s for you. What You’ll Do Run High-Performance Paid Media Own paid search and paid social strategy, execution, optimization, and reporting Manage our performance marketing agency to ensure top-tier productivity and ROI Oversee multi-million-dollar budgets with precision, balancing volume, quality, and efficiency across segments Run continuous experimentation across targeting, bidding, creative, and landing experiences Ensure paid media strategy is tightly integrated with campaign and acquisition motions across SMB, Mid-Market, and Enterprise SEO & AI-Driven Search Visibility Scale organic growth across traditional search and emerging AI/LLM discovery channels Build a durable, AI-accelerated content engine that captures high-intent demand from shops actively evaluating solutions Execute across SEO fundamentals: technical health, content structure, on-page optimization, and search-friendly UX Continuously evolve strategy based on how buyers search, discover, and evaluate — because the shop owner Googling “best auto repair software” and the LLM generating a vendor recommendation are now equally important audience Website & Conversion Performance Own Tekmetric.com as a revenue-driving product built for conversion, clarity, anddiscoverability Improve visitor → lead → SQL conversion rates across all entry points and segments Build and optimize landing pages aligned to campaigns, segments, and the fullcustomer journey Establish a rigorous, always-on testing roadmap across pages, flows, and messaging Partner with Brand, Product Marketing, and Product to ensure unified messaging and positioning across the site Integrated Campaign Planning Own the annual and quarterly campaign calendar — developing coordinated,multi-channel campaign strategies that drive inbound volume across all segments Lead segment-specific campaign planning for SMB, Mid-Market, and Enterprise — tailoring messaging, offers, channel mix, and timing to how each buyer discovers andevaluates solutions Develop campaign briefs that Brand, Content, Product Marketing, and Customer Marketing execute against — ensuring every function is pulling in the same direction Track campaign performance end-to-end from impression to pipeline, with clearattribution back to inbound volume by segment AI-Enabled Growth Operations Leverage AI tools to accelerate content creation, testing velocity, and optimization atscale — building programs that perform for the human reading them and the machine deciding whether to surface them Build systems that enable rapid iteration without adding headcount Identify opportunities where AI can replace manual work and increase output quality and speed Foster a team culture of experimentation, AI adoption, and operational excellence Analytics, Forecasting & Funnel Visibility Build forecasting models to predict inbound volume, pipeline quality, and costefficiency by channel and segment Partner with GTM Ops on attribution and funnel visibility — ensuring you have thereporting infrastructure to make fast, high-quality decisions Monitor performance daily to spot trends early and act quickly Translate performance data into strategic decisions across paid, organic, web, andcampaign channels Team & Function Leadership Lead, grow, and inspire a team spanning Paid Media, Search, Website, Integrated Campaigns, and ABM — hiring for the skills you need and building a culture of accountability, experimentation, and speed Set clear priorities, workflows, and growth paths as the inbound acquisition enginescales Operate as a senior peer and strategic partner to Brand, Content, Product Marketing, Customer Marketing, Sales, and RevOps Serve as the connective tissue between the Growth function and the rest of themarketing org — briefing campaigns, aligning on messaging, and ensuring programs convert into pipeline What You’ll Bring 10–12+ years in growth, performance marketing, demand generation, or digital acquisition roles in SaaS or high-growth tech — with meaningful time at the Director level or above Proven track record of scaling inbound pipelines and managing multi-million-dollar paid media programs with direct pipeline accountability Demonstrated experience owning integrated campaign planning across multiple segments (SMB, Mid-Market, and/or Enterprise) Deep experience across SEO and AEO — technical, content, and on-page — and a sophisticated understanding of how AI is reshaping search behavior and discovery Demonstrated ability to own a website as a revenue-driving product, not a marketing asset Experience marketing to fragmented, distributed SMB audiences at scale — specifically reaching and converting a buyer who doesn’t behave like a typical enterprise buyer (no big procurement cycles, short attention spans, word-of-mouth driven) Genuine fluency with AI-powered tools and modern martech — intent data platforms, signal-based targeting, AI-assisted content and personalization Strong analytical and forecasting instincts: you build the model, own the number, and explain the delta Experience building and developing a team — hiring, structuring, and elevating the people around you Comfort operating at a senior level: peer relationships with Sales, RevOps, Finance, and Product; executive-facing communication; high-stakes decisions under uncer