Head of Community

About this role

About Dwelly Dwelly is building the AI operating system for residential lettings. Its growing network of agencies provides its AI with real-world data, continuous feedback, and control over complete workflows, making exceptional service the standard for landlords and tenants. Today, Dwelly operates more than 15,000 properties and $470 million in GMV, making it one of the UK’s ten largest lettings operators. The company has raised $263 million.

We’re a fast-growing, product-focused company, backed by top-tier investors and led by a team with deep experience in real estate, technology, and operations Position Summary We're looking for a Head of Community to own the central demand-generation role in Dwelly's M&A department — deliberately built as a community role, not a channel-coordination one. The job is to make Dwelly the name UK letting agency owners know, trust and admire long before they decide to sell, building genuine engagement and the clear sense that being with Dwelly is where the best owners are.

The scarce, defensible capability in this market isn't managing SEO or paid suppliers — those are commodities central marketing already runs. It's building trust and desirability among a specific, hard-to-reach group of business owners over a long cycle, so this is a craft and relationship role owned end to end, rather than a brief-and-report function sitting on top of outsourced channels. The role carries a dual mandate: it warms the M&A pipeline — nurturing owners months or years before they are ready to sell, so BDMs and the Head of M&A inherit relationships that are already warm — and it drives platform adoption, giving owners with no intention of selling a reason to become active users and advocates.

You'll personally own the core — the rooms, the relationships, the owner narrative and the LinkedIn presence — while partnering with central marketing's performance, email and SMM specialists, who run the digital channels against a shared goal you help set. Key Responsibilities 1. Own the Agency Owner Community Build, grow and own Dwelly's Agency Owner Community — a defined, engaged group of UK letting and estate agency owners nurtured over the long term — and own the owner narrative, making the reasons agency owners should want to be part of what Dwelly is building felt across every touchpoint.