GTM Product Marketing Manager EMEA

About this role

Cato Networks is the converged network and security cloud for the AI era. As AI reshapes cybersecurity, enterprises face a dual challenge: unlocking AI’s potential while defending against AI-driven attacks. Cato addresses both through a unified, cloud-native platform, providing the visibility and context to prioritize risks and stop threats in real time across users, applications, data, and AI agents. Join us as we scale: take on ambitious technological challenges and shape the next generation of enterprise security at a company trusted by thousands of organizations worldwide.

Cato Networks is seeking a high-impact GTM Product Marketing Manager (PMM) to accelerate sales execution and improve conversion rates primarily across the EMEA region. In this role, you will serve as a regional product marketing subject matter expert (SME), working closely with sales leadership, sales engineers, and customer success teams to help sellers win faster and more effectively. This role is ideal for a strategic operator who thrives at the intersection of product messaging, technical knowledge, GTM strategy, and seller success.

If you are passionate about converting product capabilities into compelling customer value wins, this is the opportunity for you. Roles & Responsibilities Accelerate Pipeline . Turn use cases and cross-sell motions into focused programs that help the field identify, engage, and progress the right opportunities. Bring Launches to Life . Take new capabilities from launch to field execution, making sure sellers understand what’s new, why customers should care, and how to take it to market.

GTM Enablement. Provide sales teams with the messaging, plays, training, and real-world insights they need to have stronger customer conversations and execute consistently. What You’ll Do Drive pipeline velocity . Partner with Demand Gen, Sales, and RevOps to build targeted GTM motions around priority use cases, and cross-sell opportunities. Develop sharper discovery and qualification tools and help identify the accounts where we have the strongest opportunity to win.

Own launch activation . Turn launches into field-ready GTM programs. Develop regional activation content and programs that help sellers quickly understand the opportunity and start customer conversations. Build GTM plays that sellers will use . Create playbooks with talk tracks, discovery questions, objection handling, competitive positioning, and clear customer value. Reinforce them through hands-on regional training and ongoing field engagement.