Growth Marketing Manager

About this role

Radiology is the second most used healthcare service, used by over 51% of the workforce annually. Despite the critical role of radiology in healthcare, the process for undergoing a medical imaging exam has remained unchanged for decades. OneImaging is solving this with a concierge approach and a premium-quality radiology network of over 5,000 vetted providers across 48 states, which also reduces imaging costs by 60-80%.

Our solution helps patients and families access essential radiology services at fair prices and without surprise bills, all while delivering immediate savings and ROI for employers and payers on every exam. We are seeking an experienced Growth Marketing & Operations Manager to lead our effort to drive utilization of OneImaging’s services within our growing eligible member population. This role will be a pivotal member of the team, responsible for building and owning Engagement and Marketing Operations that works with Customer Success, Member Services, and Product/Engineering teams to create a world-class member experience for OneImaging.

The ideal candidate will have significant experience engaging consumers with (B2C) technology and is able to combine strong technical and creative skillsets to build a successful Engagement function. What you'll do: Build and run a high performance Engagement Marketing Operation, responsible for utilization of our services from first message through exam completion. Build and run a data-driven marketing machine that leverages data, automation, and other tools to execute and optimize multi-channel campaigns within and across customers at scale Work with our product and technology team to develop and implement robust marketing operations infrastructure that integrates with our tech stack.

Leverage healthcare data such as eligibility files, prior authorization feeds, and claims data to identify targeted marketing strategies that drive Utilization Rate Partner closely with customer and member services teams to ensure alignment on priorities, objectives, and execution Continuously iterate on creative ideas, utilizing data to refine and enhance engagement strategies. Stay ahead of industry trends, bringing new ideas and best practices to OneImaging’s marketing efforts.