EU remote
Growth Marketing Manager
About this role
Allow us to introduce ourselves Hello there! We’re Appinio, a global market research company that combines an AI-powered insights platform with expert consultancy. On a mission to make the world a little more fact-based, we help companies understand how consumers think and make smarter decisions. We started out in Hamburg back in 2014, but we’re now humbled to call the world our playground, with over 260 employees spread across 13 countries (we’re remote-first), 2600+ international clients, delivering research from +190 markets, globally.
Want to be a part of the Appinio movement? 🚀 Here at Appinio, we value transparency in our recruitment process , and we've created a blog to share what to expect during each step of our journey together: here Your mission as a Growth Marketing Manager We are looking for a Growth Marketing Manager to build and activate a consistent New Business pipeline engine for Spain, working closely with Marketing and Account Management to turn events, target accounts and dormant clients into high-value opportunities.
A few words about the team Our Spanish team is fast-moving, highly collaborative and supportive, and we love momentum. We work hard to push the needle, but we do it as a tight-knit group. We are hands-on, quick on our feet and always ready to test creative ideas to keep our growth trajectory high while having a great time doing it. What you’ll be doing Build target account lists, map key stakeholders and support Account-Based Marketing initiatives together with Sales.
Drive commercial activation around owned and third-party events, from pre-event outreach to post-event follow-up and opportunity creation. Reactivate dormant or underdeveloped accounts to unlock new business potential. Design outbound sequences, commercial angles and follow-up campaigns for priority accounts and industries. Adapt global Marketing initiatives to the Spanish market and connect them with local commercial priorities.
Track meetings, opportunities and pipeline generated through events and marketing-led activities. Improve commercial discipline and pipeline visibility across these initiatives. You will thrive in this role if You bring 4–7 years of experience in B2B commercial activation, field marketing, demand generation, ABM or consultative agency environments. Good understanding of market research is a super plus. You are a natural dot-connector who combines a hands-on execution style with creative commercial thinking.