Remote
Growth Marketer
About this role
Dovetail is the Customer Intelligence Platform for the entire organization. We unify fragmented feedback from every touchpoint, including sales calls, support tickets, and research, into a single AI-powered intelligence layer that empowers every team to build, sell, and serve with confidence. Founded in 2017, we are a team of 100+ across our offices in Sydney and San Francisco, working with thousands of teams from Fortune 500 companies to the world’s most innovative startups.
The best never guess. We help teams turn the noise of thousands of customer interactions into the signal required to move faster, prioritize better, and drive revenue. ABOUT THE ROLE As our Growth Marketer, you will partner with Demand Generation, Product Marketing, Creative, Web, Data, and Revenue Operations to build Dovetail’s acquisition and lifecycle growth engine. You’ll own paid acquisition and email end to end, from channel strategy and budget allocation through to audiences, creative, landing pages, lifecycle journeys, tracking, and pipeline performance.
You’ll start with high-intent search, account-targeted paid social, retargeting, and the email programs that turn interest into action, then open new channels when the evidence supports it. This is a senior individual contributor role for a builder. You’ll set direction, work directly inside the platforms, and turn what works into a repeatable system. This is a full-time in person-first role (in office 4 days a week), working from our Surry Hills HQ.
WHAT YOU’LL DO - Own paid acquisition. Set the channel strategy, budget, targets, forecast, and testing roadmap across Google Ads, LinkedIn Ads, retargeting, and selected emerging channels. Know what is running, why it is running, and how it is performing. - Run campaigns hands-on. Build and optimize campaign structures, bids, audiences, exclusions, copy, creative variants, and conversion paths. Fix problems in the account yourself rather than waiting for an agency report.
- Own email and lifecycle marketing. Build the journeys that move prospects from first signal to qualified opportunity, including nurture, behavioral triggers, campaign follow-up, re-engagement, and database activation. Own segmentation, testing, deliverability, measurement, and the systems behind them. - Turn performance into better creative. Partner with Creative and Product Marketing to build a fast learning loop across message, format, audience, and offer.