Growth Manager - Influencer Program

About this role

Who We Are At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles: We Before Me , Do the Right Thing , and Get Things Done . These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. About the Opportunity OKX Europe is building a local influencer program from zero to hero: a curated roster of Tier 1-2 crypto, FinTech and finance voices in key European markets who drive sentiment, amplify launches, and share our brand narrative.

This is a PR and amplification program, not an affiliate channel. You own the roster build, the content operations that keep it fed, and the 24 hour response system that activates it during a sentiment event. What You’ll Be Doing Map and rank Tier 1 targets per market: top voices from sectors including but not limited to crypto, Fintech, traditional finance, payment and sports, across channels including but not limited to YouTube, X, TikTok, Instagram, podcasts, and Telegram, ranked by verified follower count, excluding anyone already in the Affiliate programme Mine competitor amplifiers: identify who consistently amplifies key competitors, their launches, and track top finance/crypto podcast charts per market Run direct outreach against the mapped list, manage the inbound portal pipeline Acquire and negotiate deals with KOLs.

Build and maintain brief templates per campaign type: launch, promo push, always-on education Maintain a localized asset kit per market: visuals, approved claims, risk warning language, disclosure wording Distribute a weekly/monthly/quarterly narrative refresh to the full roster What you will own Local influencer roster build and management Content operations infrastructure: brief templates by campaign type, localized asset kits, narrative refresh cadence Reporting: impressions, reach, engagement, and positive share of voice (SOV) per market, tied to the goals below What We Look For In You Must-haves: Years running an influencer, or creator program, ideally in crypto, fintech or payments Has built a ranked outreach target list from scratch (real follower verification, competitor amplifier mapping), not just inherited or managed an existing spreadsheet of names Can negotiate and retain creators on a non-cash-per-conversion basis: this is a sentiment/access/merch/community trade, not an affiliate deal Data-driven mindset with experience tracking acquisition, engagement, trading volume, ROI, and other performance metrics.