Growth & Lifecycle Marketing Specialist

About this role

“For every person joining us for any position, there is a path and an opportunity to reach an executive role and become a company partner.” Antons Sapriko, Company Founder What do we expect from a Growth & Lifecycle Marketing Specialist? Proven experience driving retention, customer lifetime value (LTV), and revenue growth through lifecycle marketing and digital acquisition strategies in eCommerce. Understanding of modern lifecycle tools (e.g., Klaviyo, Bloomreach, Customer.io, Mailchimp ) with experience managing complex data integrations, dynamic personalization, and deliverability health.

Analytical mindset with hands-on proficiency in Google Analytics (GA4), Meta Ads Manager , and data visualization tools. Proven experience running and scaling A/B tests across emails, landing pages, and ads to improve performance. Ability to turn high-level business goals into actionable lifecycle roadmaps without needing step-by-step guidance. Excellent client-facing and communication skills in English, with experience presenting strategies to stakeholders and collaborating with cross-functional creative, tech, and media teams.

Experience with AI tools would be a plus (especially Claude ). Using AI is expected of everyone at scandiweb. We use it for a more efficient way to do our work; however, you are still responsible for the output, so the standard stays high when using AI tools. What we look for is a mindset of learning, drive, and honesty. Even if you don’t tick every expectation, please consider applying! What are the responsibilities of a Growth & Lifecycle Marketing Specialist? Build and manage customer journeys, from welcome series to win-back campaigns, across Email, SMS, and other channels.

Use customer purchase habits and site activity to send automated, personalized messages. Test different offers, designs, messaging, and channels to continuously improve marketing performance. Run paid ads on platforms like Google and Meta , making sure ad clicks turn into paying, repeat customers. Track key business metrics like customer value and retention, then share actionable next steps with clients and leads. Review client email platforms and tech tools, handle system setups, ensure emails land in the inbox, and fix tech issues.