Growth Lead, New Brand, Germany

About this role

We're the world's leading consumer healthcare platform, supporting millions of patients across the US, Australia, the UK, Germany, Japan, Spain and Canada. We're driven by the belief that good health should last a lifetime, and that to get there we need to deliver the personalised, high quality and empathetic care that the traditional system cannot support. You'll partner with our care teams of prescribers, nurses, health coaches, pharmacists and dietitians to support patients across preventative health, weight management and specific women's and men's health conditions.

We joined Hims & Hers so that you can do all of the above on a bigger scale, with more ambition, a stronger global brand and the resources to deliver care to patients in dozens of countries. We're looking for people who appreciate and are excited by the enormity and uniqueness of this challenge, and want to work in the most ambitious, smart, fast moving and positive sum environment of their lives to transform how healthcare is delivered globally.

We hope that's you. What's next? We're launching a globally recognised brand in Germany, taking it from zero to one. You'd build the growth function from scratch, own the trajectory, and decide where the money goes. The right person has spent most of their career in DTC or subscription businesses, lives in Meta and paid social, and runs everything through the numbers. If you're the kind of person who opens the ads manager before your emails in the morning, this is probably for you.

Germany is our fastest-moving market. It runs its own budget and makes its own calls. From day one you'd have real spend, real targets, and the autonomy to go after them. About the role You report to the Head of Growth for Germany, who owns budget allocation across the German portfolio. You'd own everything underneath that for this brand: channel strategy, creative testing, forecasting, and performance reporting to senior leadership every week or two.

A creative strategist joins you from day one and reports to you. You set the testing agenda and decide what goes to market. Once the brand can carry it, you'd hire a growth manager underneath you. Most of your week goes on doing the work, not directing it. You'll: Own channel strategy from zero - paid social and search first, then you decide where the next euro goes Own forecasting: spend, CAC, patient volume, and the conversation when the numbers shift Decide the creative testing agenda - you set the bar and decide what runs Lead the weekly performance read-outs to senior leadership Hire your team, once the brand earns it You will launch this brand into other verticals within the space expanding on the existing platform About you Six to ten years in performance marketing, most of it DTC or subscription.