Graphic Designer | Betty CA

About this role

About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely.

We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else. Our Values: We are honest - we value honesty in all aspects. Bring the Olives - we offer premium customer experience. Think Big - we believe in always striving for more. About the role: We are looking for a talented and versatile Graphic Designer to join our in-house team in Sofia.

This hands-on, creative role involves close collaboration with our CRM, promotions, and social media teams. The ideal candidate will have an exceptional eye for design and strategic thinking, crafting visually compelling campaigns that engage and convert audiences. Key Responsibilities: Design and develop compelling visual assets for CRM campaigns, promotional materials, and social media channels. Collaborate effectively with marketing and content teams to produce on-brand creatives that boost engagement and conversion rates.

Ensure brand consistency while adapting visuals to suit diverse platforms and target audiences. Propose and implement A/B tests to optimize creative performance and enhance user engagement. Manage multiple projects simultaneously, delivering high-quality assets on time and with meticulous attention to detail. Actively participate in ideation sessions and contribute to shaping the creative direction of campaigns. Requirements: Proven experience in graphic design, ideally within the iGaming industry or a digital agency.

A strong portfolio showcasing visual storytelling, brand alignment, and effective communication design. Expert command of Adobe Photoshop, Illustrator and Figma. Solid understanding of layout, typography, hierarchy, and color. Strong grasp of adapting designs for performance-driven marketing (CRM, email, banners, social, etc.). Ability to align with brand tone and voice while developing visually impactful solutions. Highly detail-oriented with excellent time management and communication skills.