EU remote
Google Alliance & Channel Lead
About this role
As a Google Alliance & Channel Lead, you will own AppXite's Google relationship across both Google Cloud (GCP) and Google Workspace: Partner Advantage program mechanics, the reseller / distributor operating model (Partner Sales Console, Cloud Channel API), commercial constructs, and enablement of AppXite's channel customers. Single accountable owner for everything Google in the AppXite ecosystem. Key responsibilities: Vendor alliance & program management: Serve as primary contact for Google partner development managers and distribution counterparts.
Own AppXite's Partner Advantage standing: engagement models (Sell/Service/Build), tier requirements, certification and credential counts, and the 2026 tier transition. Monitor Workspace channel model changes (direct-to-indirect shifts, distributor authorization requirements) and their impact on AppXite customers. Commercial & incentive economics Model Google partner incentives, discounts, and margin structures for both Workspace (seat-based) and GCP (consumption), and their flow-through on the platform.
Support commercial constructs for GCP committed-use, marketplace, and Workspace SKU/edition transitions. Channel enablement: Enable distributors and resellers on Partner Advantage onboarding, Sell authorization, customer transfers, and Partner Sales Console / Cloud Channel API-based operations. Own certification planning for channel customers where program tiers require certified individuals. Product & platform liaison: Act as domain expert for product and engineering on the Cloud Channel API, Workspace provisioning, GCP billing exports, and marketplace integration.
Prioritize Google-related roadmap items; validate platform behavior against Google program and API reality. Go-to-market & growth: Drive Google-attributable pipeline across existing customers and new logos; position AppXite's Google capabilities in sales cycles. Represent AppXite in Google partner forums and joint go-to-market activities. Must have: 5–7 years in partner management, channel sales, or business development in cloud / SaaS.
Working knowledge of Google Partner Advantage: engagement models, tiers, credential requirements, and the two-tier (distributor-led) reseller model. Understanding of both Workspace (per-seat SaaS) and GCP (consumption) commercial models - this dual fluency is the differentiator versus a Workspace-only or GCP-only background. Experience working with or through distributors, resellers, or MSPs. Fluent English; comfortable across European time zones.